Director of Brand Management Job in New York, New York Us
Director of Brand Management
$175K + 20% Bonus
One of Long Island’s most prestigious beverage/food conglomerates seeks entrepreneur (MBA a +) for Nassau County location (easy access from Long Island Railroad) with 8+ years (beverage and/or food industry a MUST) hands on and supervisory brand management, product marketing, strategies, new product development, packaging design, and category and competitive tracking for entire product line. Develop marketing plans to coordinate company objectives and strategic plans. Responsible for brand marketing and new product initiatives. Work closely with marketing, creative, promotion and innovation teams. Coordinate and manage roll out of brand line extensions. Understand and lead management of marketing budgets. Manage advertising, consumer promotions and online agencies. Work closely with creative director to develop creative output. Understand use of analysis tools such as IRI and Retail Link; ability to forecast business and sales trends. Become expert in consumer, category and competitive activity. Plan and implement all promotions. Work with creative director to develop new graphic designs, POS, and advertising campaigns. Lead development of sales material including PowerPoint presentations, sales sheets, etc. Present marketing plans at sales meetings and lead discussions on brands. Work closely with company leaders and senior management as well as CEO. MS Suite.
Please send resume in Word doc format