Director of Marketing and Communications, Nashville, TN Job in Nashville 37217, Tennessee Us


Job ID: 812

Position Description:
This position is responsible for the growth and maintenance of brand recognition and mission awareness of the March of Dimes, achieved through publicizing chapter activities and programs to generate consumer and corporate interest in giving and volunteering at the chapter level. You will be an integral part of generating revenue through cause marketing partnerships. Participate as an active member of the chapter management team.

Position Responsibilities:
• Work with the Chapter Communications Chair to build and train a strong Communications Committee. In coordination with the Communications Committee, develop an annual written communications plan to further the brand of the March of Dimes through short and long-term chapter-wide strategies to achieve core publicity, promotion and positioning objectives for fund-raising and mission activities. • Plan and execute marketing strategies and promotion of mission and fundraising activities throughout the chapter. • Develop and maintain ongoing media relationships in major markets(Nashville and Memphis) and assist staff and volunteers in developing and maintaining similar relationships in secondary markets. • Serve as a primary staff to develop partnership leads and facilitate and attend exploratory meetings with corporate partners. • Lead a chapter-wide effort resulting in the placement of nationally produced TV PSAs for the Prematurity Campaign and March for Babies in all media markets in the chapter. Manage the placement of PSAs with cable TV, radio, print and outdoor media throughout the chapter. Manage the tracking of PSA and publicity placements. • Direct and manage the creation, production and distribution of collateral and media materials in support of mission and fundraising activities to ensure a uniform, consistent and professional image. These may include newsletters, annual report, news releases, etc. and may require knowledge of journalistic style, graphics, photography, etc. Manage the image and identity of the March of Dimes brand by guiding all staff and volunteers in the proper use of March of Dimes standards. • Lead the development of media sponsorships in the key markets in the chapter. Support media and corporate sponsorship development in all markets. • Manage the image and identity of the March of Dimes brand by being the lead on Sensitive Issues. Using the tools provided, develop and implement a crisis communication plan. Act as media counsel to staff and volunteer leadership. . Maintain and manage the Chapter website • Assist the Divisions in the recruitment, training and promotion of ambassador families as spokespersons. • Act as a member of the senior management team.

Position Requirements:
• Bachelor’s degree or equivalent combination education and experience. • Knowledge of Hospital Marketing is a plus . • Experience in the communications and media promotions field. • Experience in volunteer management. • Excellent verbal and written communication skills. • Must possess problem solving, planning, implementation, organization, leadership, and teambuilding skills. • Knowledge of Microsoft Office; desktop publishing helpful. • Must be able to lift and carry boxes. • Must be able to use a printer, telephone, copier and fax machine. • Must be able to travel by car or plane to meetings.

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