Director of Marketing Job in Dallas 75225, Texas US
Behavioral Health Group has an immediate opening for a Director of Marketing at its corporate office in Dallas, TX.
The Director of Marketing plays a critical role in managing the Company’s internal and external communications at the local, regional, and national levels. The primary objectives of the Director of Marketing are to utilize marketing and communications strategies and tactics to satisfy the Company’s corporate objectives - e.g., to increase awareness of the Company’s treatment centers and services - and manage/support internal content and communications. EOE
More specifically, responsibilities include the following:
Internal Communication Responsibilities:
- Creates, develops, and manages communication platforms for communications to local, regional, and corporate employees.
- Supports the design/development and implementation of internal training materials, communications, and platforms.
- Develops and manages standardized internal policies and processes regarding content, communications, and communications platforms.
- Organizes and maintains the Company’s communications “knowledge warehouse” (i.e., content and proprietary information).
- Supports internal feedback systems across local, regional, and corporate levels.
External Communication Responsibilities:
- Plans and manages community outreach efforts, to include content development and execution of plan, both directly and indirectly (i.e., via field staff).
- Manages media and public relations efforts at the local, regional, and national levels.
- Creates, implements, and manages content distribution to clients, potential clients, and the public through traditional and new media platforms.
- Develops and manages the Company’s overall brand identity.
- Develops and manages external feedback systems to gauge client satisfaction and clinic performance trends.
Marketing Responsibilities:
- Develops, manages, and implements strategic marketing efforts at the local clinic and broader corporate levels to increase awareness among potential clients.
- Develops and manages relationships and communications with local community agencies and stakeholders to increase awareness of clinics among potential clients.
- Oversees and deploys a marketing budget to achieve specific objectives.
Qualifications:
- Bachelor’s or Master’s degree in Marketing, Communications, or a related field, or comparable work experience.
- Minimum of 10 years of experience, with at least 5 years in a marketing communications role.
- Must have at least 5 years’ experience in the health care industry.
- Experience developing and executing marketing/communication strategies across various communication platforms.
- Ability to create and drive marketing and communications efforts in support of overall corporate strategy.
- Experience in managing a budget and meeting objectives.
- Ability to be productive and effective in an environment with little supervision.
- Ability to exercise independent judgment and decision-making.
- Ability to analyze problems and develop creative solutions.
- Preferably have experience working in community relations and/or PR.
Competitive Salary and Benefits Including:
· Medical, dental, and vision insurance plans
· Short-term disability insurance
· Voluntary life insurance
· Company-provided life and long-term disability insurance
· 401(k) savings plan
· Paid sick/personal and vacation time
· 11 paid holidays