Director of Marketing- Patient Access Job in Marlborough, Massachusetts US
Director of Marketing- Patient Access
Purpose: Patient Access Marketing Director is responsible for developing a strategy for building awareness of a breakthrough new therapy for asthma, and managing a team and external agency and alliances to execute that strategy.Primary responsibility for developing patient access strategies for BT and managing the execution of appropriate tactics and programs to meet the goals of the business. Key Responsibilities: · Develop patient access and patient awareness strategies and manage execution of appropriate tactics/program Management of outside ad agency and coordination of activities with Mar Comm Manager, eMarketing and Asthma MD Marketing Manager Develop and execute new DTP programs (advertising, social media, print), coordinating with Mar Comm and eMarketing Develop and execute new DTP events to drive patient education and awareness of BT (supported by Mar Comm and Asthma Therapy Specialists in the field) Serves as corporate liaison with Asthma and Allergy Foundation of America (AAFA) on BSC sponsored programs (Asthma Capitals, patient education programs, etc) Identification of new mar Comm tools/collateral needed for patient education and awareness.Coordinates the creation, development and production of tools/collateral with Mar Comm Works closely with eMarketing and Mar Comm to develop expanded social media strategy and implementation timeline Supports strategic BSC partnerships with asthma focused pharmaceutical companies as needed to increase awareness of BT with asthma physicians Seasoned manager who has demonstrated strong leadership skills and has effectively managed complex teams consisting of internal resources, outside ad agencies and external strategic partners Develop patient access and patient awareness strategies and manage execution of appropriate tactics/programs Management of outside ad agency and coordination of activities with Mar Comm Manager, eMarketing and Asthma MD Ma