Director of Web Marketing Job in Telecommuting Ok! 92101, California US
La Touraine, Inc. is an established web based business that primarily acquires and markets online adult media through highly visible and recognizable adult brands. We have an exciting opportunity at our organization for a seasoned Director of Web Marketing. The Director of Web Marketing plans, organizes, directs, and controls the activities of the marketing function of the company.
We are looking for an expert from both a strategic and hands on perspective in all areas of online marketing, including SEO, SEM, conversion rate optimization, social media and affiliates; with a demonstrable track record of success. You will develop highly innovative and defined online marketing strategies, and then work to ensure effective implementation and results. Your marketing strategies will build and convert traffic, increase revenue, and increase brand awareness. You will also have work with Product Managers and Developers as a customer advocate to increase the usability of our products. You will also have a hand in the creation of new content and brand development.
Key Requirements Responsibilities:
Online Expertise: Proven expertise in SEO, conversion rate optimization, social media, site design optimized for user experience; evidence of successful online marketing strategies with increased leads, conversions and sales as a result; strong understanding of upcoming and emerging technology.
Strategy Development: Evidence of the ability to create innovative online marketing strategies across various products and online channels; ability to secure buy in from a wide range of colleagues and stakeholders. You will have experience developing strategies for new and existing web properties.
Analysis: Proven ability to analyze campaigns including email, web, SEO, SEM, CRO, social media and site performance as well as experience with AB testing
Market Segmentation: Experience in segmentation and behavioral analyses is a must
Online Publishing: In an environment where content is king, you must have experience in digital publishing and a content production environment.
Business understanding: Must be willing to develop an in depth, thorough understanding of our products and consumers, our industry as a whole, as well as our company’s overall vision
Relationship building: Highly developed interpersonal and relationship building skills, proven ability to influence at all levels
Management: Evidence of effective leadership and people management, will be directly managing the affiliate sales/marketing team.
Education: BA in Marketing or related field required, MBA preferred.
Compensation:
· $100k-$120k DOE
· 100% PAID benefits for employees and dependents
· 401k matching
· TELECOMMUTING available for the RIGHT candidate
· Weekly catered lunches
· Convenient Downtown San Diego location with paid parking
If you feel you meet the above criteria and are ready to challenge yourself in an exciting industry, please submit a cover letter explaining why you are the perfect candidate with your resume.