Director, Online Product Sales recruitment
Job Description
TIAA-CREF is a Fortune 100 financial services company that is America's leading retirement system for people who work in the academic, research, medical and cultural fields. The company manages $451 billion in combined assets under management on behalf of 3.6 million people and more than 15,000 institutions. TIAA-CREF is headquartered in New York City, with major operations in Charlotte and Denver, Colorado, and some 65 offices nationwide. The company has a workforce of 7,000 employees.
TIAA-CREF's retirement plans provide participating individuals and institutions with a range of options to help meet their financial needs. They include variable annuities, mutual funds, tax-deferred and after-tax annuities, IRAs and brokerage accounts, and investment advice that Forbes magazine calls "the most comprehensive workplace advice." Two-thirds of TIAA-CREF's mutual funds and annuity accounts exceeded their Morningstar median over the past three and five years.
Position Summary
The Director, Online Product Sales position will support the bank product teams in the launch and ongoing operation of the new products for the online and mobile-channel bank. This position will develop programs to drive product sales online, and work closely with the bank product teams to ensure successful sales campaign outcomes. The successful candidate will be responsible for developing and managing successful lead generation and conversion programs to maximize product sales results, and to ensure customer LTV and profitability.
Responsibilities
- Define and deliver lead quality to maximize product sales. Identify qualified lead sources to maximize results.
- Develop predictive modeling for lead conversion and use within an integrated CRM capability.
- Identify and manage partnerships and programs for new product sales and client acquisition; track and refine programs based on results.
- Work with Client profitability manager to ensure LTV of customers
- Develop and manage customer segmentation strategy and apply appropriate programs to drive sales
- Comply with all consumer privacy, regulation, and compliance laws and policies..
- Support product development teams with analytics and findings from sales activities to assist with the development of positioning, promotion, communications and field sales support strategies.
- Support the Bank Distribution lead in the integration of banking products into all applicable TIAA-CREF distribution channels, communication channels and lines of business.
- Collaborate with Marketing business partners and Public Affairs (Advertising, Media Relations, Web Strategies, Corporate and Government Relations) to develop the most effective integrated strategies for communicating our banking offer to our customers.
Qualification
- BA required, MBA preferred.
- Strategic thinker with strong planning and execution abilities.
- Strong project management skills and vendor management skills.
- Results-oriented with a track record of driving sales growth in a highly-competitive environment.
- Proven ability to influence key decision-makers and operate effectively in a matrix organization.
- Strong relationship management, team building, presentation and communications skills that establish trust, credibility and respect.
- Ability to lead large-scale initiatives and cross-functional teams.
- Minimum ten years consumer banking client acquisition experience; direct response experience required. Broad banking background in Deposits, Mortgage and/or Credit Card preferred.
- Demonstrated understanding of banking regulatory environment
- Required Travel: 10 - 15%