Director, PHSS Field Marketing (Div 10, NY) / NHQ19924 Job in New York 10278, New York US
Position Description:
Job Summary
The Director, PHSS Field Marketing: Oversees development and execution of local marketing plans for Preparedness Health Safety Services (PHSS) in all field divisions, in alignment with the national marketing plans, and in support of business and revenue plans for field units. Actively participates in the development of the national marketing plans and strategies. Manages the implementation of national strategies, programs, and positioning by Field Marketing Managers. Leverages knowledge about the local government, legal, political, and media fields as well as market and competitive intelligence to support the growth of PHSS programs. Serves as a liaison between the field marketing efforts and national resources. Works closely with Division and Chapter PHSS management to ensure alignment of goals and achievement of plans. Responsibilities cover all product lines within the PHSS program portfolio.
Major Responsibilities
Marketing planning: Work with Field Marketing Managers to develop and implement annual marketing plans and budgets to support business/ revenue goals of field units. Ensure local marketing plans are aligned with national marketing plans Market research and competitive intelligence gathering: Synthesize local market and competitive intelligence to inform national strategy development. Serve as liaison for disseminating market research findings to local staff/management Market analysis: Understand and monitor market and competitive trends. Continually evaluate local positioning with respect to market penetration, market share, and pricing dynamics. Market growth: Develop plans to retain and acquire new customers in local markets. Collect and analyze data on established and/or prospective customers Advertising and promotional strategy and execution: Serve as a liaison between local advertising and PSA efforts and national resources to meet local needs; support or oversee the development of national, customizable tools. Work with NHQ to evaluate/leverage any pro bono offers. Manage visibility and promotional campaigns through multiple channels, including web, social media, e-marketing, print, and PR/media Digital marketing: Develop and leverage local social media and emarketing opportunities; oversee web content and local search engine marketing.