Director, Product Marketing Job in San Diego 92128, California US
Director, Product Marketing
Reporting to the VP Enterprise Solutions, this position is responsible for identifying, leading and managing all product marketing activities with respect to ID Analytics existing and new products and solutions that support the company's business, customer, and revenue objectives. The Director, Product Marketing works collaboratively with Marketing, Product Management, Sales, Client Service and Support, Engineering, Analytics, and Executive Management to ensure aligned execution of corporate and product marketing strategies and activities and is responsible to both strategically and tactically lead the organization's go-to-market initiatives.
This individual will be responsible for recommending strategic courses of action affecting short and long-term investment and profitability and coordinating resources across several functional areas. In addition, the Director, Product Marketing develops a deep understanding of products, markets, competitors, and customer needs and designs and executes marketing plans, communication strategies, promotions, and other corporate deliverables.
Strategic Imperatives
- Product Development and Support: Elevates strategic decisions or makes judgment calls (as appropriate) regarding
- The business justification including revenue potential/market sizing/competitive analysis/feature differentiation/market demand requirements/success factors
- Owns and manages product roadmap
- Development, execution, and adoption of product strategy that's in line with corporate strategy
- Product marketing strategy/tactics/execution that help drive revenue and support the product objectives
- Content creation and distribution: provides execution support for all product marketing initiatives, in alignment with corporate strategy. Includes strategic and tactical oversight of:
- User Group/Advisory Council/Steering Committees
- Print collateral (Product fact sheets, etc.)
- Website/Intranet (as it relates to product)
- Product demos and GUIs
- Sales Materials
- Go-to-Market (GTM) Planning and Execution
- Leads market sizing activities and GTM strategy, tactics, and execution for all new and existing markets
- Bridges business objectives and tactical execution to drive revenue
- Creates programs that drive awareness and adoption of capabilities and soultions
- Works collaboratively with Product Management to identify opportunities and gaps in the go-to-market plans
- Works collaboratively with Sales to both validate product and market opportunities and launch programs that drive productive sales activities
- Prioritizes tactical assignments
- Elevates issues and rallies discussion to clarify and reconcile business and communications goals
- Staff development and communication: manages creative development teams to achieve high quality standards
- Internal communication including field sales
- External communication and final work product
Responsibilities
Lead a team responsible for supporting product management and marketing activities that achieve revenue goals by developing sales tools and materials, go-to-market plans, programs and marketing support to promote the company's products and services, and meet corporate and product revenue objectives.
- Own and manage the corporate/product roadmap aligning cross-functional activities and corporate objectives with product vision.
- Develop product marketing strategy and positioning, ensuring that the product serves the market and customer needs, and contributes to roadmap development and ongoing validation. This includes market sizing, validation, competitive intelligence, research, bookings/revenue planning, and analysis. Designs and develops product surveys and market research as necessary.
- Acquire and apply in-depth knowledge of market trends, workflow patterns, user needs, competition, and distribution to develop an intimate knowledge of the products' key markets.
- Collaborate with Product Management, Marketing, and Sales to develop product marketing strategy/plans/tactics based on market, business, and customer needs and characteristics.
- Responsible for planning and directing all product level marketing activities: Trade shows, steering committees, Advisory Councils, and other customer events. Develop vertical marketing materials as necessary. Develop sales materials and tools along with product collateral as needed to support the sales and launch process.
- Facilitate sales and channel partner training modules, sales guides and sales presentations with input from Marketing and Product Management.
- Develop product value propositions and marketing messages.
- Serve as a liaison with Marketing Communications and Public Relations (PR) to drive all product level communications. Also includes communications with industry analysts to promote products.
- Identify new market opportunities and support new product development initiatives including market research, assessing customer needs and competitive environment, developing new product value propositions and marketing messages.
- Build productive working relationships with internal teams, external partners, and management staff.
Qualifications
Bachelor's in a quantitative field from a top tier program.. MBA with concentrations in strategy or marketing preferred. Minimum of 5 to 7 years working for a top tier strategy consulting firm with relevant engagements or work within a marketing strategy position for a leading risk management provider. Experience marketing enterprise risk/security/software products or services for 3 or more years a plus. Minimum of 4 years Strategy or Product Marketing experience required.
Basic knowledge of accounting, project management and time management principles and practices is required.
Strong oral and written communication skills, excellent analytical, planning, and process development skills, strong business judgment, and high level of initiative are all required. Demonstrated ability to articulate logical and persuasive arguments across an organization is required.
Ability to rapidly gain a demonstrated knowledge and understanding of enterprise software and risk analytics is necessary.
Demonstrated ability to respond effectively to multiple conflicting priorities, continuously prioritize and reprioritize deliverables and to respond to unexpected changes is required.
ID Analytics, Inc. is an Equal Opportunity Employer, M/F/D/V.
