Director / VP, Marketing Strategy recruitment
Director / Vice President, Marketing Strategy
For more than a decade, HNW has been innovating wealth marketing solutions that combine strategy, creativity and technology to enhance the relationship between brand, advisor and affluent client. This long-term focus gives us a depth of perspective that is unique in the marketplace. Our offering allows us to bring together the right mix of strengths to each project—from market research and strategy to design, content and digital tools—to create powerful, game-changing solutions. This blend of practice and products has made us a trusted marketing partner for all of Barron’s top 10 wealth managers and a valued software provider to the industry.
We offer qualified candidates the opportunity to excel in a creative, collegial and entrepreneurial environment. Our company has been characterized by high growth, and employees work in dynamic, multidisciplinary teams.
HNW is headquartered in New York City.
Key Responsibilities
- Lead client engagements by understanding client business and marketing goals, consulting on best practices, and facilitating the execution process
- Write concise and cogent proposals and work with project managers to launch projects and provide resources on an ongoing basis
- Facilitate ongoing client meetings and present client deliverables (together with cross-department discipline heads)
- Provide strategic quality control on all deliverables of the internal team to ensure that client expectations are met—highlighting issues for the client when necessary
- Work closely with the senior team to scope and deliver client engagements – creating strategic deliverables, leading client interactions, and ensuring delivery of projects on time and on budget
- Assess business goals and strategic marketing needs of clients
- Create strategic deliverables including competitive assessments, SWOT analyses, segmentation analyses, etc. for integrated on and offline engagements
- Participate in development of branding, identity development, positioning, value proposition, and new product launches
- Understand technology to the degree necessary to make strategic marketing recommendations to the client relative to interactive engagements
- Develop and deliver proposals and presentations; understand the steps necessary to operationalize interactive projects – from discovery to testing
- Ensure that clients strategic objectives are captured and met throughout an engagement
- Add to the value of client relationships, and where possible increase account size in revenue potential
- Build and maintain business relationships at all the necessary levels in the client’s organization
Client Delivery
- Define scope, recommend approach and manage execution of integrated marketing programs for clients
- Write concise and cogent proposals and work with project managers to launch projects and provide resources on an ongoing basis
- Facilitate ongoing client meetings and present client deliverables (together with cross-department discipline heads)
- Provide strategic quality control on all deliverables of the internal team to ensure that client expectations are met—highlighting issues for the client when necessary
Business Development
- Understand client needs in order to identify appropriate cross-sale opportunities
- Prepare, lead and contribute to business development pitches
- Facilitate ideation sessions with cross-department leadership
Qualifications
- Five to ten years of agency experience in an account or planning role
- Business-domain expertise in financial services required—particularly private wealth and b2b
- Experience in consulting, marketing communications, technology or similar professional services business considered
- Industry experience within financial services marketing or comprehensive marketing solutions focusing on the high-net-worth sector
- Master’s degree in business, marketing or communications preferred
- Exceptional client-facing and strategic thinking skills and the ability to build and expand relationships and deliver integrated marketing programs for HNW’s financial services clients
- Superior quantitative abilities and written and oral communications skills
- Proficiency in MS Word, MS Excel, PowerPoint
HNW offers a competitive compensation plan with opportunity for bonus. We also offer a full range of benefits which include medical, dental, vision, 401K plan, life insurance, disability insurance, tuition reimbursement.
For more information on HNW please visit www.hnw.com. To apply, please send your cover letter, resume and salary requirements to careers@hnw.com and enter Marketing Strategy in the subject line.
HNW, Inc. EOE