Director/Consumer TL – Tofacitinib

Director/Consumer TL - Tofacitinib - Specialty BU

Role Description The Consumer Lead, Tofacitinib will be responsible for developing the short and long-term strategy for the Consumer and implementing the corresponding tactical plans that support business objectives. They will lead a team of two experienced marketing professionals that will have the responsibility for promotion and relationship marketing innovation. They will ensure launch readiness an ensure integration and execution of pre- and post-launch plans that will support the tofacitinib franchise. This position will report to the US Marketing Lead, tofacitinib. Responsibilities 1. Lead the development and implementation of the short and long term strategy for the Consumer that is based on key customer insights. 2.Lead the development and implementation of the Consumer tactical plans in the areas of promotion and relationship marketing innovation 3. Manage and oversee pre and post launch plans for the Consumer to ensure a successful launch for the RA indication. 4. Ensure appropriate synergies and alignment of Consumer marketing plans with HCP and Payer strategy and tactical plans. 5. Lead the development of the Consumer market analytics plan. 6. Develop key metrics to evaluate the implementation and ROI for key Consumer initiatives 7. Management of the agency and the Consumer budget 8. Hire, engage, coach, and develop employees to achieve high performance and maximize potential. Qualifications Marketing " Prior ownership of the development and execution of marketing strategies and tactics for various audiences (healthcare provider, payor, consumer, etc.) is preferred " Leading and managing activities in various stages of brand lifecycle, including launch phase, early growth, mature in-line, and late-stage. " Leading and managing marketing initiatives for brands in multiple therapeutic areas. Financial acumen " Building and monitoring brand budgets and forecasts Business generalist " Understand the business processes, terminology, and integration with marketing, finance, manufacturing, sales, insights, regulatory, commercial development, legal and/or other relevant disciplines. " Experience in leading and managing cross-functional teams and professional agencies Experience " Bachelors degree with a minimum10+ years of pharmaceutical industry experience and 5-7 years of product marketing experience or MBA with a minimum of 7 years pharmaceutical industry experience with 4- 5 years of product marketing experience. Minimum of 3 years of consumer marketing experience required " People management experience preferred Core Competencies and Skills Business Acumen Understands and utilizes economic, financial, and market data to accurately diagnose business strengths and weaknesses, identify key issues, and develop strategies and plans. Broad Business Perspective Understands the business models and processes of all major functions of the Pharmaceutical / Biotech business (RD, Manufacturing, Sales, Marketing, Legal, Finance, etc) and how these functions interact with each other. Driving for Results Setting high goals for personal and group accomplishment; using measurement methods to monitor progress toward goal attainment; tenaciously working to meet or exceed those goals. " Targets Opportunities - Systematically evaluates business opportunities and targets those opportunities with the greatest potential for producing positive business results. " Establishes Stretch Goals - Establishes stretch goals for self and others that are designed to achieve positive business results. " Achieves Goals - Tenaciously works to achieve stretch goals related to positive business results. " Takes calculated risks - Takes and encourages others to take calculated risks associated with achieving stretch goals or overcoming barriers to goal achievement. Developing Strategic Relationships Using appropriate interpersonal styles and communication methods to influence and build effective strategic relationships with, teams, departments, or outside organizations (external vendors, alliance partners, etc) to help achieve business goals. Planning and Organizing PrioritizesIdentifies more critical and less critical activities and assignments; adjusts priorities when appropriate. Determines tasks and resourcesDetermines project/assignment requirements by breaking them down into tasks; identifying equipment, materials, and people needed; and coordinating with internal and external partners. SchedulesAllocates appropriate amounts of time for completing own and others work; avoids scheduling conflicts; develops timelines and milestones. Leverages resourcesTakes advantage of available resources (individuals, processes, departments, and tools) to complete work efficiently. Stays focusedUses time effectively and prevents irrelevant issues or distractions from interfering with work completion. Persuasive Communication Interacts with others in a way that gains commitment to action, ensures clarity, and creates common goals. " Organizes the communication - follows a logical sequence, stresses major points and recaps information as necessary. " Presents a fact-based case - employs meaningful data and concrete examples; provides clear explanation of relevant facts and presents a well-prepared and logical case; " Adjusts to the audience - Frames message in line with audience experience, background, and expectations; uses terms, that are meaningful to the listener. " Engages the audience - Keeps the audience engaged through use of techniques such as analogies, humor, illustrations, proper grammar, body language, and voice inflection. " Building Organizational Talent - Attracting, developing, and retaining talented individuals; creating a learning environment that ensures associates realize their highest potential, allowing the organization as a whole to meet future challenges. Click Here To Apply Now