DR

DR - Digital Marketing Manager

Primary Job Responsibilities We are currently looking for Direct Response Digital Marketing Specialist to join the Stubhub advertising team. The ideal candidate will have extensive experience optimizing direct response internet campaigns with a firm understanding of how to execute CPC and CPA media buys. As a critical analytic resource within the team this will be a key role, expected to contribute significantly to the overall success of the team. Manage CPM, CPA, CPC, CPL and dCPM media campaigns, utilizing proprietary data to enhance performance results Compile, analyze and distribute DR funnel metric reporting on a daily and weekly basis. Identify DR marketing trends and new technologies that will improve the efficiency of the program, and/or serve as innovative solutions to problems. Evaluate and optimize RTB and DMP campaigns Plan and implement various targeting and testing strategies, including creative and landing page tests, to yield optimal ROI