E-Commerce Marketing Manager Job in Eatontown 07764, New Jersey Us

Job Duties:

 

 

·        Work with Marketing Director in the development of digital marketing programs, including promotion plans, execution and analysis

·        Contributes to the establishment of corporate best practices for digital marketing promotions.

•         Serve as primary eCom Marketing vendor contact for key Customers

•         SEO/SEM Strategy

•         Work with product development to identify product opportunities 

•         Manage overall eCom product assortment

•         Stay abreast of changes in the online marketing environment to best serve the objectives of the organization and adjusts plans accordingly

•         Evaluating the quantitative benefits of new business initiatives by having a thorough understanding of online consumer behavior and trends.

•         Management of digital creative process from inception to analysis

•         Support Director in identifying failure points or opportunities for improvement.

•         Oversee and monitor SEM and display banner campaigns.

•          Cross-functional communications/management as they pertain to the eCom business

•         Present Marketing plan and recommendations to Sr. Leadership