E-mail Marketing Associate Job in Maywood 07607, New Jersey US

POSITION SUMMARY 

The E-mail Marketing Associate is responsible for coordinating and executing Myron Adler’s e-mail marketing programs to reach revenue goals established for the North American E-commerce Team. This person works closely with cross-functional colleagues to set up, test, track and measure email campaigns that support sales promotions, multi-channel marketing programs, customer loyalty programs, as well as trigger-based transactional and marketing emails.

 

This position is responsible for setting up promotions and forecasts within the AS400 CRM system and full execution of e-mail campaigns including copywriting, email design, template creation editing, list uploads, quality assurance testing, email deployment and campaign analytics.

 

KEY PERFORMANCE INDICATORS  

 

Open rate, click rate, bounce rate, conversion rate, # orders, AOV, deliverability, unsubscribe rate

 

ESSENTIAL DUTIES AND RESPONSIBILITIES

 

·         Manage weekly email production schedule in collaboration with Marketing, Product, Sales Service partners. Work with product team to identify promotional offers, coordinate with sales and customer service to verify adequate inventory levels and availability of products for online purchase.

·         Coordinate email marketing projects from start to finish including setting up offers, copywriting, design template coding, list management, testing, delivery and reporting.

·         Set up e-mail campaigns within ExactTarget e-mail platform, including uploading lists and segmenting into targeted group distribution lists.

·         Setup e-mail promotions and forecasts within the AS400 CRM system and coordinate list builds with marketing colleagues.

·         Quality assurance testing of e-mails within all major e-mail clients to ensure e-mails render properly;  promotional offers are working properly, customer pricing is accurate, links, landing pages, vanity URLs and metrics tracking are set up correctly prior to releasing email communications.

·         Analyze results and provide metrics reports for email campaigns including opens, click-thru and conversions, page views and visits to associated Websites and landing pages.

 

TECHNICAL REQUIREMENTS

 

·         Solid HTML, CSS, Javascript skills and experience with Web design programs such as Adobe Dreamweaver, InDesign and Photoshop.

·         Strong analytical, quantitative and problem solving skills.

·         Strong copywriting and editing skills.

·         Excellent organizational, verbal and written communication skills and interpersonal skills.

 

REQUIRED SKILLS AND EXPERIENCE

 

·         Experience working with 3rd party E-mail Service Provider (ESP) platforms such as ExactTarget, Responsys, eDialog, SilverPop, Lyris, etc.

·         1-3 years e-mail marketing experience, preferably supporting e-mail campaigns for e-commerce and direct marketing business models.

·         Experience managing all aspects of e-mail marketing programs including content development, creative design, quality assurance and key performance metrics.

·         Candidates must be Internet savvy and have good understanding of e-mail e-commerce.

·         Ability to multi-task within a fast paced environment.

 

EDUCATIONAL REQUIREMENTS

BA/BS in marketing, business or a related field.

ABOUT OUR COMPANY

For more than 60 years, Myron Corp has been a B2B global leader in the personalized business gifts industry.  Our corporate headquarters is located in Maywood, NJ.

 

Apply to jobs@myron.com and attach resume and salary requirements.  Please use E-MAIL ASSOC in the subject line.

 

EOE