EDITORIAL DIRECTOR, PENSION FUNDS/INSTITUTIONS

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Department: p

Marketing p

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Job Title: p

Editorial Director p

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Job Description: p

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Responsible for oversight and development of content and story direction aligning with product and marketing messages. Responsibilities include managing an editorial team, running weekly editorial meetings, delivering assignments, editing content, and enforcing deadlines. p

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· Implement a digital publishing strategy framework p

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· Develop multi-channel story and content ideas p

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· Set editorial direction, including long and short term editorial calendars p

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· Collaborate on content strategies with various business and investment teams p

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· Assign projects and oversee work to ensure accurate, compelling, and branded content p

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· Manage and motivate an editorial team around focused themes and messages, in a deadline driven environment p

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· Identify metrics for success and keep the editorial team accountable p

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· Diligently examine metrics and foster an analytics-driven culture p

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· Lead the team in understanding what works online and why, and planning content to maximize traffic, content effectiveness, and Search Engine Optimization p

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· Identify opportunities to increase audience engagement p

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· Help to make content as widely accessible as possible, using media contacts, blogs, forums and social media as appropriate p

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· Responsible for the editorial direction of websites and other digital platforms p

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· Peruse website and other digital content or messaging to ensure timely, accurate, and consistent information p

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· Ensure appropriate product and brand positioning guidelines are adhered to in all communications p

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Qualifications: p

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· Bachelor's degree in English or journalism; advanced degree a plus p

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· 7-10 years of experience in a comparable position p

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· Proven experience in a similar capacity at a financial services publication p

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· Financial experience within institutional asset management p

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· Strong understanding of institutional investing trends and editorial topics of interest for the institutional audience p

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· Ability to convey complex, content in a clear, concise, compelling manner p

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· Strong writing and editing skills, with high attention to detail and keen instincts for how to conceptualize and package story content into a variety of formats p

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· Experience in writing for the web and other digital platforms p

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· Experience in web analytics and Search Engine Optimization p

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· Leadership experience in deadline-driven journalism p

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Preferred Requirements: p

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· Series 7 and Series 24 licenses p

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· Experience working with a Content Management System p

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· Experience in writing for blogs p

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· Experience with social networks and implementation of social media marketing p

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May 8, 2013 • Tags:  • Posted in: Financial

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