Eloqua Manager Job in Redwood Shores 94065, California US
iPass changes the economics of enterprise mobility and revolutionizes the connectivity experience. At iPass we strive to be the voice of the enterprise in the mobility space by providing services that simply, smartly and openly facilitate access from any device on any network, while providing the visibility and control necessary to support the demands of the enterprise customer. Founded in 1996, iPass products and services transparently facilitate every connection, regardless of underlying network or device; provide the enterprise with carrier independence and reduce lock-in costs; and give the enterprise a new level of choice and control to drive down costs and maintain security in a world where consumers drive enterprise IT.
With 3,500 enterprise customers worldwide, including more than 370 of the Forbes Global 2000, iPass is a leading provider of enterprise mobility services. Headquartered in Redwood Shores, Calif., iPass (NASDAQ: IPAS) is a publicly traded company.
We are currently accepting applications for an Eloqua Manager. This position will be based at our corporate headquarters in Redwood Shores, California. **Only Local Candidates Will Be Considered**
Position Overview:
Marketing automation and Eloqua master responsible for strategy and execution of marketing campaigns while working within a marketing team. This is a great opportunity for a self-motivated individual who thrives in a dynamic environment while defining and owning new processes and identifying opportunities for campaign optimization and process improvements. The successful candidate will have proven experience designing, implementing, and tracking campaigns that nurture leads and engage prospects in a complex B2B buying cycle. Detailed program examples, models and dashboards will be required. You must track metrics and interpret campaign performance to align marketing and sales, and inform and optimize our marketing mix. The candidate must be an Eloqua power user
Principal Responsibilities:
· Create, manage and execute Marketing campaigns using the Eloqua platform
· Drive marketing infrastructure for the Eloqua Marketing Automation platform including scoring, multi-touch drip nurture, profiling and segmentation, and reporting
· Work with our marketing managers to model engagement milestones and buying cycles that shape our prospect, nurturing, and expansion campaigns
· Create data segmentation filters and distribution lists for campaigns
· Optimize lead scoring, waterfall conversions, and nurture campaigns to ensure quality leads are delivered to sales, and minimize list fatigue and opt-outs
· Plan, implement, and test trigger-based nurturing programs in Eloqua that target all stages of prospect development, from raw inquiries and cold prospects, to engagement, to closed opportunities
· Code emails and website landing pages in Eloqua; create email content using HTML and CSS as needed; ensure timeliness and quality of all deliverables
· Build testing frameworks (split testing, deliverability and tracking) for continuous optimization of click-through and conversion rates
· Lead the creation and management of dashboards and closed loop reporting that tracks campaign effectiveness, prospect e jobs@ipass.com
iPass is an Equal Opportunity Employer.