Field Marketing Manager (Hong Kong) recruitment
Company Profile
Founded in 1997, Calypso Technology is a leading global application software provider for the capital markets industry, delivering an integrated suite of trading, risk and processing applications within many of the premier financial institutions including banks, asset managers, hedge funds, and other companies participating in the world’s financial markets.
Its innovative platform is the industry’s first integrated application suite with the ability to support the trading, risk management, and processing of various financial products such as Interest Rate, Credit, Foreign Exchange, Commodity and Equity and their derivatives.
With strategically based offices in global financial centers in San Francisco (headquarters), New York, London, Paris, Frankfurt, Copenhagen, Moscow, Johannesburg, Sydney, Tokyo, Singapore, Hong Kong, Beijing, Mumbai and Chennai, our 500+ employees include some of the best talent from the capital markets and technology industries. Our global presence offers international exposure, experience and travel for many of our employment positions.
Calypso Technology's clients are industry innovators and leaders — from 8 of the world’s top 10 banks to regional and local banks, and the world’s largest asset managers, leading hedge funds, and insurance companies. With over 110+ customers and 18,000+ users around the world, we are extremely proud of the relationships we have developed. A partial list of our clients can be found here: www.calypso.com/customers/.
With a world-class team of professionals who share a passion to succeed, Calypso places a high value on providing equal employment opportunities and maintaining a diverse workforce.
We invite you to explore the Calypso website and discover how our organization can help you to navigate your journey in finding a rewarding career and achieving your own personal and professional goals.
Job Description
Calypso Marketing is responsible for developing the company message, then building visibility for the company with customers, prospects, partners, the investor community and employees. The team functions as the critical link between the broader market and corporate strategy to ensure the quality of the company’s products, leadership and vision is well-understood, in order to grow customer relationships and attract high-quality employees.
Responsibilities:
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Responsible for all field marketing efforts supporting demand generation, product launches and other marketing activities in close coordination with regional General Manager and marketing team.
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Partner closely with Sales Management to determine strategic segments, geographies, product lines to be pitched and develop associated marketing tactics.
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Coordinate with marketing team on messaging, PR planning, collateral development to balance geography-specific needs with global programs.
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Create customer success stories, manage customer references within region.
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Develop, execute and measure customer acquisition and demand generation programs, such as direct marketing and events, to drive leads for Calypso sales.
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Responsible for ensuring budgets allocated are sufficient to achieve overall goals, and that expenses are managed to budget.
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Manage local communications program – direct and/or through the media.
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Work effectively with other Field Marketing team members to develop and identify best practices, and to leverage them across divisions.
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Collect, interpret present information on deals won/lost as well as analysis of the competitive landscape.
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Review and provide feedback on effectiveness of marketing initiatives in region, using available measurement tools or industry metrics.
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Report results on quarterly and annual basis for all activities.
Skills
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BA/BS required (tertiary education), MBA desirable.
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2+years corporate or field marketing experience in a high technology business or direct marketing agency experience. Capital markets experience desirable.
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In-depth understanding of marketing communications principles, strategies and methods.
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Proven ability to manage strategic partner and agency relationships.
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In-depth knowledge of design, writing, creative and production practices.
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Excellent written and communication skills.
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Ability to travel internationally is required.
Benefits
Calypso offers career development opportunities, a competitive compensation package and a comprehensive benefits package.
Calypso Technology is an equal opportunity employee (EOE) and strongly supports diversity in the work force.