Field Marketing Specialist
Field Marketing Specialist – Sao Paulo – Global Software Vendor
Demand Generation Campaigns – Pipeline Marketing Campaigns – Regional Marketing Plans – Software Vendor – Business Plans for Campaigns – Marketing – Qualify Leads – Regional Campaigns, Initiatives and PR
A Global Software Vendor with offices in Sao Paulo require a Field Marketing Specialist that will create programs and campaigns to meet the needs of targeted buyers in specific regions, taking a segment marketing approach.
They will collaborate on the creation of webinars and seminars, as well as driving demand generation campaigns using direct mail, web, tradeshows and telemarketing. They will engage with key internal stakeholders during the planning and creative development process of a campaign and participate in regular internal meetings with Sales and Product Marketing teams.
They will also manage pre- and post-event marketing for tradeshows and seminars including managing local press and sharing customer success stories. Direct experience in marketing and previous experience within software and/or financial services is necessary for this permanent role. Travel of up to 25% may be required to attend company events etc.
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