The Field Marketing role at all levels incorporates two core role components defined as;  'Voice of the Customer' - systematically incorporating customer feedback and market trends to the segment product management process and 'Marketing Partner to the Field' -translating segment strategy (profile positioning) into an execution plan for the field.  With the responsibility of the Chemical Process Solutions product line and/or technology, this senior level position requires complete understanding and application of principles, concepts, practices and standards associated with the Field Marketing role. 

 Position Responsibilities:

As the 'Voice of the Customer', in alignment with Global Product Management, collect and organize feedback from the field and the market.  This regional data will then be incorporated into Global strategies. 

·         For assigned target segments and/or technologies, provide local input to global annual marketing plans

·         Participate in new product development;  Active participation and commitment to product portfolio planning and short/long term segment strategy

·         Support new product market research

As the 'Marketing Partner to the Field', translate segment programs into local marketing and execution plans for sales including: 

·         Create and execute regional Tactical Plans based on Global Marketing plan.

·         Drive development of local sales tools as needed

·         Coordinate Customer Collaboration Projects

·         Identify and Guide towards New Opportunities (Define Customer Targets) partnered with sales

·         Drive and track new product seeding

·         Coordinate and/or participate in necessary seminars, conferences, and/or tradeshows

·         Influence strategy related to pricing, positioning, segments, priority molecules, etc

·         Identify and report local competitive situations and translate into plan of action

·         Coordinate process consulting activities with applications support

·         Execute regional product or solution positioning content and sales force training