Finance Business Partner & Marketing Planner recruitment
A top tier retail bank are seeking a senior finance business partner to the marketing team accountable for the management and control of the Marketing PL, including senior stakeholder management across all Business Directorates to ensure resources are allocated to maximise efficiency and effectiveness of all marketing campaigns.
You will carry out the following:
- Understand, monitor, maintain and drive the Marketing P L, providing reports on position via a Marketing PL dashboard as and when required; the role holder is accountable for the PL performance
- Monitor and drive additional value from Marketing costs
- Identification of enhancements/ developments and delivery of cost reductions
- Working closely with each Business Directorate and Marketing colleagues to review performance of the team and identify and recommend new initiatives and enhancements
- Build modelling infrastructure that enables campaign, assumptions to be modelled, tracked and referenced
- Provide capability to deliver consistent and comparable regular and ad hoc reporting of portfolio, campaign and test learn performance
- Manage and co-ordinate input to ensure each business units submits robust, actionable plans which will deliver added value marketing excellence
- Responsibility to drive marketing spend and allocation decisions across Marketing through use of MI insight and analysis
- Marketing analytics, measurement and reporting (i.e. data strategy)
- Design and publish the marketing dashboards in time for the Performance Board and ExCo meeting
- Create business cases to support the planning decisions for GBS Marketing activities
Please email mark.mcloughlin@investigo.co.uk for more information
February 16, 2012
• Tags: Accounting & Finance careers in the UK, Finance Business Partner & Marketing Planner recruitment • Posted in: Financial