General Manager – Digital Channels Optimisation

The business and team

Digital Channels in RBS is responsible for the Group's online, tablet and mobile experiences for direct to consumer businesses including retail banking, small business and retail wealth products.

The Digital Experience team is responsible for the digital customer experience across devices for everyday financial services and supporting the experience for direct wealth management and small business. The team is responsible for conducting customer centred design research to inform the design of the digital experience across the Group's platforms, growing customer satisfaction and delivering on cross- and up-sell opportunities.

The opportunity

The General Manager, Digital Channels Optimisation has overall responsibility to analyse and deliver insights on the customer decision journey and experience to optimize customer engagement, sales and service.

This role is required to take an analytics centred approach to establishing a build, test and learn framework for analysing and optimising digital channels performance, establishing new digital channel operational and experimentation capabilities and supporting channel strategies to maximize customer satisfaction and product sales.

What will success look like?

What will help you succeed?

If you are passionate about optimising customer experience and feel you can contribute to the success of our Digital Channels team then this may be the opportunity for you!

To be considered for this opportunity pleaseapply online.

Advertised:

26 Aug 2013 Aus. Eastern Standard Time

August 26, 2013 • Tags:  • Posted in: Financial

Leave a Reply

You must be logged in to post a comment.