GERMAN SPORTSBOOK SITE MANAGER, GIBRALTAR

 

 

 

 

JOB TITLE:                                          Sportsbook Site Manager, Germanic language sites             

 

DEPARTMENT/DIVISION:              Publishing Team

                                                       

REPORTS TO:                                           International Publishing Manager                           

 

LOCATION:                                          Gibraltar                            

 

 

 

Job Purpose

 

The Site Manager will primarily be responsible for scheduling, administering and maintaining all dynamic and static content on the Company’s German language sportsbooks (primarily German Austrian) and their various sub-domains and mini-sites.

 

The post holder will also be responsible for working with the online marketing team, sportsbook operational team, design development resource and the CRM manager to ensure that the sportsbook is attracting and retaining the maximum amount of active customers, meeting core business targets and raising brand awareness within Germany, Austria and German speaking markets.

 

 

Key Responsibilities

 

·         Ensure the highest levels of editorial quality on the German Austrian sportsbook.

·         Work with trading to ensure comprehensive and relevant markets are produced in a timely manner.

·         Cross sell of all egaming products to German Austrian sportsbook customers.

·         Monitor and report on competitor activity.

·         Provide relevant KPIs to update senior management on site performance.

·         Work with the customer acquisition team to maximise conversion rates of marketing activities.

·         Schedule and prioritise the annual, monthly and weekly sporting calendar to lead all sportsbook and CRM activity in the territory.

·         Manage the daily activities of the Germanic team including Line Management responsibilities for the team’s Austrian Sportsbook Site Manager and German Publishing Content Editors.

·         Provide translation services and support for egaming products, including Casino Poker.

 

 

Accountabilities and tasks

 

·         The publication of all dynamic editorial content to the German Austrian sportsbooks, ensuring the relevant tone of voice for a German/Austrian audience.

·         The monitoring and checking of the sportsbook to ensure sporting events and sports betting markets are correctly displayed and prioritised as per the customer demand.

·         Work with the egaming product managers to ensure that all egaming cross sell is undertaken efficiently.

·         Provide prioritised sporting calendars that will guide all CRM and acquisition marketing campaigns for German/Austrian sports betting customers.

·         As the point of contact for site issues, the Site Manager is expected to check and test that all customer facing products, marketing campaigns and applications are working to specification and that the appropriate support is being provided by the operations teams.

·         Proactively develop the customer offering for the sportsbook (and egaming), proposing business and product development initiatives that will increase the core business metrics.

·         Source, collate, present and analyse  data relating to competitor activity in the German Austrian sports betting communities.

 

 

Performance Criteria

             

The performance of the jobholder can directly impact on the performance of the business:

 

·         Increased number active users of the German Austrian sportsbook sites

·         Increased bet slips

·         Increased turnover

·         Increased gross win

·         New account conversion

·         Quality of information produced to feed back into the business and support future activities

 

 

Skills Experience

 

·         Ideally educated to degree level/strong academic background.

·         Native German speaker who is also fluent in English.

·         Strong written and verbal skills (German), with the ability to write intelligent and engaging sports betting content.

·         Strong commercial awareness and knowledge of online marketing.

·         Well developed knowledge and experience of betting products and the trading markets they operate in to deliver profit.

·         Relevant experience for another online betting/sports focussed company preferable.

·         Previous experience of using CMS tools.

·         Strong communication and interpersonal skills, able to build strong personal relationships with key stakeholders and staff.

·         Excellent analytical skills, able to assimilate data and understand trends.

·         Particular attention to detail, a working attitude that strives for ‘right first time’, thoroughness and perfection.

·         Ability to work under pressure, prioritise workloads and meet deadlines.

·         Numerate and confident with technology, especially Microsoft Office tools, a knowledge of HTML, the Internet and e-commerce.

·         Able to work on own initiative, confident in own ability, imaginative and creative.

·         A keen interest in sports and gaming and flexible to work 5 out of 7 days a week and weekends or evenings where necessary.