Global Director, Web Analytics & Testing Job in Portland, Oregon US
Global Director, Web Analytics Testing
Description As the leader of Nike's global Digital Commerce Web Analytics Testing Team, you will drive the next phase of the evolution of the company's level of sophistication around web analytics testing by building and developing a team of analysts testing professionals that oversee a site portfolio spanning multiple lines of businesses, geographies, and product lines. Specifically, your team will utilize web data and analysis to create ongoing recommendations for improving the user experience, increasing conversion, optimizing marketing and informing key merchandising decisions. The Testing Team's complementary efforts will ensure that the team is focused on the highest impact opportunities and help keep the organization's efforts focused on the activities that drive the largest measurable ROI. You will collaborate closely with IT and partner agencies on the deployment of the Omniture web analytics toolset across multiple websites, including contributing to requirements needed to support the evolving state of web analytics across the company. Your strong technical expertise will ensure that you are an informed consumer of data and a true partner to the technology team in the complexities of implementation. Driving the timely execution of key dashboards while maintaining consistent, standardized reporting procedures is a start, but you will help the team move from the "what" of report to the "why" of performance through the combination of deeper analysis, A/B testing the utilization of experience optimization tools such as Tealeaf. You will work closely with Nike's Applied Analytics team to jointly push the boundaries to eliminate the artificial division between "web" analytics and just plain old analytics, because even though "web analytics" is in your title, deep down you think that's silly. You prefer the automation of a KPI "pops and drops" notification system to the development of yet another dashboard. You have a passion for innovation and experimentation. You delight in moving seamlessly from a conversation about recent changes to the checkout funnel metrics to the impact on conversion from site page performance as measured by RUM data to how we'll accurately measure differences in display performance from different creative treatments. Your best friend is a former SAS modeler who recently embraced R. You enjoy communicating, explaining and educating. You care passionately about the career growth of the people on your team. You play well with others. You believe in driving step change impact more than gradual evolution. You know that the hardest thing on earth is taking something that is complex and making it simple.