Global Marketing Analytics & Measurement Leader
We are seeking a business or marketing analytics professional to join the BlackRock Measurement Market Research team. This is a unique and exciting opportunity to join an evolving team that plays a significant role in the business strategy of the leading asset manager and an organization that values high quality and high impact customer insights.
You will focus on building the foundation of the Marketing Measurement team, developing a process, and embedding the discipline of campaign metrics and measurement across the Global Marketing Communications team. Specifically, you will be responsible for developing marketing dashboards and KPI tracking; driving marketing impact and optimization analytics; and leveraging global tracking studies.
Your success will be measured by the impact on revenue through:
- Building relationships and influencing the recommendations to key stakeholders across the Global Marketing Communications team.
- Identifying learnings through measurement across marketing channels and geographies.
- Championing findings and holding managers accountable for agreed upon goals and actions..
- Living the values of the BlackRock organization and Measurement Research team such as going beyond the numbers, team collaboration and challenging conventional wisdom.
Primary Responsibilities:
- Supporting the Global Marketing Communications team in developing a process and discipline for measuring and optimizing marketing execution and strategies based on marketing analytics.
- Producing a scaleable and standardized process for developing, tracking and reporting campaign success.
- Partnering with key stakeholders to identify and align on a globally consistent set of marketing metrics to enable comparison across campaigns, channels and geographies as well as best practice sharing.
- Develop ROI and mix models to measure effectiveness of marketing programs and influence allocation across marketing channels.
- Working with key business partners to design, prioritize and provide transparency into the status of projects and analysis.
- Identifying and working with the most qualified partners/vendors to support reporting and analytical requirements.
- Collaborating across the team and organization to ensure analysis take into account the business environment and context.
- Synthesizing insights and broad communications of key findings through brown bags, newsletters and social media.
Qualifications:
- 10+ years of marketing analytics and reporting experience, financial products or services related experience is a plus.
- Ability to understand business issues and models then translate them into metrics and analysis plans.
- A proven track record of triangulating disparate data and turning them into business recommendations and actions.
- Practical familiarity with business intelligent, web, digital marketing and CRM analytics.
- Proven expertise in setting up processes and systems across a global organization.
- Demonstrated ability in forming trusted advisor relationships with internal partners or external clients, especially in a matrixed organization.
- People management experience, including hiring and building teams.
- Team player with experience interacting with different functional areas and personality styles.
- MBA degree preferred
BlackRock is proud to be an E-Verify Equal Opportunity/Affirmative Action Employer--M/F/D/V.
BlackRock is one of the world's preeminent asset management firms and a premier provider of global investment management, risk management and advisory services to institutional, intermediary and individual investors around the world. BlackRock offers a range of solutions -- from rigorous fundamental and quantitative active management approaches aimed at maximizing outperformance to highly efficient indexing strategies designed to gain broad exposure to the world's capital markets. Our clients can access our investment solutions through a variety of product structures, including individual and institutional separate accounts, mutual funds and other pooled investment vehicles, and the industry-leading iShares® ETFs.
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