Global Marketing Manager Job in New York 10018, New York US
Calvin Klein Jeans, a division of Warnaco Inc., has an exciting opportunity for a talented Global Marketing Manager to join our team. Since the introduction of the original Calvin Klein jean in 1978, Calvin Klein Jeans has been positioned as an authentic designer jeans brand known for innovative fit and unique details and denim treatments. Clean, effortless styling with an element of edginess is the essence of the brand. Calvin Klein Jeans has always been a driving force in the fashion industry and is famous for its memorable advertising and innovative denim designs.
Manage the global marketing efforts for Calvin Klein Jeans. Maximize day-to-day interaction with licensor Calvin Klein, Inc. Lead coordination of CKJ marketing activities with regional marketing teams in North America, Europe, Asia, Latin America. Work with internal partners, especially Global Merchandising, Global Design, and Commercial leads to develop compelling and commercial marketing programs.
In addition your primary responsibilities will include:
- Coordinate and influence the Institutional Advertising campaigns for CKJ. Work with CKI/CRK Advertising and Warnaco regional marketing teams on strategy, budgets, product selection, public relations focus, media planning and in-store presentation.
- Direct packaging and trim development for CKJ, including establishing the calendar, new packaging concepts, regional needs, and new branding concepts.
- Support expansion of CKJ retail stores, including visual and marketing needs.
- Support digital commerce and digital marketing with photography and marketing direction.
- Provide Regional Divisions updates on the development of marketing strategies and provide them with the marketing elements that work best for the brand in their region.
- Work with CKI Public Relations to pursue brand opportunities through editorial coverage.
- Pursue Calvin Klein cross branding initiatives where and when appropriate.
- Support Senior Management in development of business strategies and communication tools.
- Manage brand research initiatives.
The ideal candidate will also possess:
- 4-to-6 years marketing experience, preferably in apparel/retail/fashion
- BA in marketing/communications/business/liberal arts
At Warnaco, we offer exciting and challenging careers for people who are passionate about our brands and are determined to succeed in a fast-paced, creative environment. If you are looking for a culture that thrives on teamwork and collaboration while also recognizing individual contributions, then apply today.
Warnaco, Inc. is an equal opportunity / affirmative action employer that is committed to diversity in our workplace.
