Global Marketing Measurement Leader recruitment
We are seeking a business or
marketing analytics professional to join the BlackRock Measurement
Market Research team. This is a unique and exciting
opportunity to join an evolving team that plays a significant role
in the business strategy of the leading asset manager and an
organization that values high quality and high impact customer
insights.
You will focus on building the foundation of the
Marketing Measurement team, developing a process, and embedding the
discipline of campaign metrics and measurement across the Global
Marketing Communications team. Specifically, you will
be responsible for developing marketing dashboards and KPI
tracking; driving marketing impact and optimization analytics; and
leveraging global tracking studies.
Your success will be measured by the
impact on revenue through:
- Building relationships and
influencing the recommendations to key stakeholders across the
Global Marketing Communications team. - Identifying learnings through
measurement across marketing channels and
geographies. - Championing findings and
holding managers accountable for agreed upon goals and
actions.. - Living the values of the
BlackRock organization and Measurement Research team such as
going beyond the numbers, team collaboration and challenging
conventional wisdom.
Primary
Responsibilities:
- Supporting the Global
Marketing Communications team in developing a process and
discipline for measuring and optimizing marketing execution and
strategies based on marketing analytics. - Producing a scaleable and
standardized process for developing, tracking and reporting
campaign success. - Partnering with key
stakeholders to identify and align on a globally consistent set of
marketing metrics to enable comparison across campaigns, channels
and geographies as well as best practice
sharing. - Develop ROI and mix models to
measure effectiveness of marketing programs and influence
allocation across marketing channels. - Working with key business
partners to design, prioritize and provide transparency into the
status of projects and analysis. - Identifying and working with
the most qualified partners/vendors to support reporting and
analytical requirements. - Collaborating across the team
and organization to ensure analysis take into account the business
environment and context. - Synthesizing insights and
broad communications of key findings through brown bags,
newsletters and social media.
Qualifications:
- 10+ years of marketing
analytics and reporting experience, financial products or services
related experience is a plus. - Ability to understand
business issues and models then translate them into metrics and
analysis plans. - A proven track record of
triangulating disparate data and turning them into business
recommendations and actions. - Practical familiarity with
business intelligent, web, digital marketing and CRM
analytics. - Proven expertise in setting
up processes and systems across a global
organization. - Demonstrated ability in
forming trusted advisor relationships with internal partners or
external clients, especially in a matrixed
organization. - People management experience,
including hiring and building teams. - Team player with experience
interacting with different functional areas and personality
styles. - MBA degree
preferred
BlackRock is proud to be an E-Verify
Equal Opportunity/Affirmative Action
Employer--M/F/D/V.
Skills
BlackRock is one of the world's preeminent asset management
firms and a premier provider of global investment management, risk
management and advisory services to institutional, intermediary and
individual investors around the world. BlackRock offers a range of
solutions -- from rigorous fundamental and quantitative active
management approaches aimed at maximizing outperformance to highly
efficient indexing strategies designed to gain broad exposure to
the world's capital markets. Our clients can access our investment
solutions through a variety of product structures, including
individual and institutional separate accounts, mutual funds and
other pooled investment vehicles, and the industry-leading iShares®
ETFs.