Go-To-Market Coordinator Job in Sliedrecht 3364DA, Zuid Holland Netherlands
JOB SUMMARY:
The Go-To-Market coordinator is responsible for overseeing the tactical management and implementation of the go-to-market process for a range of products or product components within the UNIT4 group. These activities include: planning and coordinating internal product launches, thereby ensuring all key materials, resources and communication elements to support the launch and all its internal adoption activities, are available in a structured and timely fashion. This is a deadline-oriented, hands-on management/execution job requiring past experience in executing multiple simultaneous marketing projects -- not a strategic management position, although it could grow to that over time. Past experience product marketing is required. Marketing communication writing is a plus, but not required.
Functional Responsibilities:
In this corporate role the Go-To-Market coordinator is responsible for a smooth process to ensure each subsidiary is empowered to successfully market, sell, implement and support a new product, release or product component (module or even feature).
Oversees, implements, controls and/or evaluates the day-to-day activities associated with the timely delivery (not creation) of tactical marketing elements surrounding a product launch such as:
- Positioning segmentation
- Product messaging / collateral
- Pricing guides / structures
- Demo tools Guides
- Marketing Campaign / Campaign building-blocks
- Customer / Independent evidence
- Contract-/legal implications
- Market Competitive analysis
- Knowledge transfer planning at all relevant levels
- Structured communication plan (pre and post-launch)
- Launch planning, goal and deadline setting with each subsidiary (incl. budget aspects)
- Day to day dialog with the key stakeholders in each subsidiary for optimal alignment pre-and post-launch (incl. post-launch evaluation)
Interact with:
- VP Product Marketing to assist with the coordination, approval and budgetary needs on corporately aligned go-to-market activities (subsidiaries and influencers)
- Product Management team to optimally plan go-to-market programs
- Corporate PR to align local subs with the centrally prioritized communication and planning
Reporting/Evaluation Responsibilities:
- Advises VP Product Marketing on the go-to-market activities status
- Ensures planned budgets stay on-track
- Evaluates and suggests new opportunities as they occur
- Works in tandem with VP Product Marketing, and the rest of the Product Management/marketing team
Minimum Requirements:
- 2-5 years experience performing similar product marketing (at least 2 years in technology company) activities of hands-on marketing implementation experience executing/managing multiple projects
- Bachelor’s degree in marketing, journalism or communications
- Demonstrated ability to simultaneously manage/track/budget 5 or more projects successfully.
- 1 year technology marketing industry experience
- Ability to travel as required to perform functional responsibilities
WORK ENVIRONMENT/PHYSICAL DEMANDS
- General “open” office environment.
- Travel
- Deadline-related stress demands
- No special physical demands required
UNIT 4 NV
UNIT4 is a global business software company that creates, delivers and supports adaptable software and services worldwide, to help dynamic organizations manage their business needs effectively. We strive to set the global standard for business solutions that help dynamic organizations to embrace change - simply, quickly and cost effectively.
We have a broad portfolio of solutions that address different markets, requirements, technologies and types of organization; the UNIT4 group incorporates a number of the world's leading change-embracing software brands, including the Agresso Business World ERP suite and CODA financial management software. UNIT4 has operations in 17 European countries and 7 countries across North America, Asia Pacific and Africa (as well as sales activities in several other countries) for easy, local access to service and support.
UNIT4 RD AS (former Agresso RD) is part of Unit 4 NV, which is headquartered in the Netherlands and listed on the stock exchange. Unit 4 NV has 4500 staff worldwide in which 140 work with product development in Norway.