Go-to-Market Manager Job in Moscow, Moscow And Moscow Region Russian Federation

876471-9970-1252

Principal Accountabilities/Main Functions

Prepare category development plan in key customers incl. activities calendar setting the targets, coordinate control efficient implementation of category activation in the customer.
Develop negotiation tool box sell in presentation together with Brand Manager KAM to agree category effective activation plan during customer negotiations
To develop Launch presentations with detailed plan of activities (360 support), adapt International POS package or develop Local POS package to support new product launches
To prepare recommendations for new product listing for key trade channels and focus customers
To prepare shelf layout recommendations for new product for main shelf and additional placements
To provide recommendations for quantity and type of POSM, address list and calculation of budget for additional placement
Cooperate with customers for big exclusive activities based on 3 win approach (shopper-customer-strategy)

Key Competencies

Personal Characteristics

Degree in Economics/Management
Minimum 3 years consumer sales and marketing experience specialising in FMCG
Good project management skills
Good interpersonal communication skills
Ability to work autonomously and at a cross functional level
IT literate (knowledge TNS/Nielsen consumer research systems is a distinct advantage)
Good knowledge of special software (Spacemen, Apollo)

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