Group Brand Manager recruitment
Work in a large stable company, a leader in the FMCG market.
City: Moscow
Salary 250,000 rubles, social package, the compensation of mobile communication, voluntary medical insurance.
• Fullresponsibilityfor key indicators of the productivity including the brand's market share, PL ...Improves them.
• Manages and enhances the core values ??of the brand. Leadsand managescross-functional Brand Management teams. Supports the mission of the brand, communication strategy and brand’s positioning.
• Creates and manages the implementation of brand marketing plan in order toincrease the major Indicators and achieve the main goals of the company. Coordinates the development of a business plan of the brand and manages the implementation of this plan.
• Develops an annual plan in order to develop consumer brand values, including the development of the portfolio, pricing, distribution and promotion.
• Leads in the process of conducting market and competitive environment, including information on competitors' products, their strengths and weaknesses, promotion, pricing and distribution, their market shares.
• Calculates and manages the launch of the new SKU of the brandworking in the team with the Innovation and NPD Manager.
• Participates in the development brief for the creation of creative ideas and monitoring compliance of brand’s strategy to all the creative concepts for all promotional materials.
• Effectively manages the team of the brand.
Requirements:
Age does not matter
Gender does not matter
Higher education
The qualification requirements
• Education: Graduate Marketing / Economics / etc. soc. science
• Personal motivation: Challenge
• Successful experience in managing strong brands from 3 years in the Western and Russian FMCG-companies.
• Experience in the development of new business, launching brands.
• Financial PlanningSkills
• Project management knowledge and skills
• Knowledge of distribution channels, sales and brand TM promotion.
• Developed negotiation skills at a high level
• Strategic marketing skills and knowledge
• Successful experience in developing brand values. SuccessfulATL / BTL advertising.
• Experience in launching new products and good knowledge of the process of NPD.
• Experience in conducting research. Knowledge of basic research methods of trade channels and consumers
• Skills of effective work in cross-functional team
• Personnel ManagementExperience.