Head of CRM Job in London, London UK
Head of CRM - c. £80k, London
A Head of CRM / Director of CRM / Senior Customer Relationship Manager - eCommerce is required to join the expanding team of a vibrant dotcom business who are going through a period of exciting growth.
This is an excellent opportunity for a Head of CRM / Director of CRM / Senior Customer Relationship Manager - eCommerce to manage and direct the CRM strategy aimed at both customer acquisition and retention.
The Head of CRM / Director of CRM / Senior Customer Relationship Manager - eCommerce will be responsible for:
• Developing and executing the CRM strategy and implementation of Customer Relationship Programs.
• Segmenting and strategically targeting the complex, multi-lingual customer database provide insight
• Improving engagement with the existing customer database by improving customer communications, across Email, Direct Mail (On and Offline) and Segmentation.
• Developing and implementing complex customer communication campaigns
• The management and development of a CRM and Customer Service team
The Head of CRM / Director of CRM / Senior Customer Relationship Manager - eCommerce will:
• Have a background of managing broad CRM campaigns and building and delivering strategy to acquire and convert customers
• Have a strong understanding of how to run successful customer conversion campaigns
• Be highly analytical and revenue focused - having the ability to analyse the database and translate that into revenue solutions
• Be degree educated, in a relevant statistical / mathematical / economics subject, or equivalent
The role will be working for an innovative and worldwide organisation, with exciting plans for development and growth.
Intelligent People are a specialist Head of CRM Recruitment Agency.