Head of Machines
Head of Machines - North
The name Ladbrokes is synonymous with betting and gaming. We operate over 2,000 shops in the UK and employ over 14,000 people. Additional ventures in Spain, Belgium and Asia make us the worlds largest betting and gaming company. We are a market leader in our field, investing in cutting edge new technologies in online gaming and telephone betting.
As Ladbrokes continues to grow we are seeking a Head of Machines to join the Channels team based at one of out main offices in the North. Reporting to the Operations Director (North), the role will provide a range of duties including the following:
- Drive overall Machines activity in the Division to ensure Market-leading GWPTPW performance
- Work with operational teams to develop understanding and capability in delivering a winning experience for Machines players
- Implement measures for "yield management" which improve machines utilisation rates, optimise margins at key times / in specific locations, and improve mix
- Own overall plan for Machines in the division, working with the Product Development team to ensure suitable pipeline of content to help drive activity
- Drive machines loyalty through Odds On
- Deliver a culture of excellence with a team of high performing, passionate and motivated Regional Machine Managers
The Head of Machines should have proven experience of working with Machines/Gaming. Strong people and general management skills are a must. You will also be commercially driven with particular emphasis on building value through analytically-led insight and able to contribute to wider strategic development. You will have experience at senior operational level. You will also need to be an exceptional communicator with experience of leading a team. Operational experience in the gambling sector, though not necessarily specifically Machines, would be advantageous
If you fulfil these criteria and are ready for a challenge / exciting career then please apply now.