Head of Marketing and PR (Global focus; Asset Management) recruitment
The Opportunity:
• This is a newly created position London based role, offering overall responsibility for both the marketing and communication strategy for this firm, as well managing the external media relations function and public relations strategies (PR)
• This is a highly strategic role, with a remit to provide overall strategic direction and leadership for investment communications across a wide range of geographic jurisdictions including UK, Europe, Asia and Pacific rim
• You will be responsible for the effective management of marketing professionals within the London office, Hong Kong and Tokyo
• Your key responsibilities will be to establish a structured and integrated approach to marketing and communication strategies, ensuring that they are aligned to support and help drive sales / business objectives
• You will responsible for the management and allocation of a substantial marketing budget as well as the development and justification of future budgets
• Other duties will include creation of public relations strategies and programs, the management of relationships with their creative, advertising, media and other agencies / vendors
Your Experience:
• You will be a passionate and ambitious senior marketing professional with significant experience working within a strategic GLOBALLY focused marketing function
• It is essential that you have extensive experience of working within the Asset Management industry and have a genuine interest / passion for this industry AND possess an up to date knowledge of recent regulatory changes, industry challenges etc
• With your “global” experience you will be able to demonstrate an ability to manage geographically and culturally diverse team members
• You will have a very good knowledge of both the wholesale and institutional distribution channels, as well as current and evolving internet technologies that will be paramount in their promotion
• The ability to manage multiple projects is essential as is an entrepreneurial approach to your work
• You will be experienced in all aspects of marketing and communications design, including the development of collateral, packaging and branding. You will also have a strong familiarisation with PR
The Company:
• Global Asset Management Group with an enviable reputation
• The business has very, very exciting plans for growth over the next three years, with a real focus on raising AUM from both wholesale and institutional clients across UK, Europe, Asia and Pacific rim – this role is key to the businesses success and is integral to the sales process and there is a real opportunity to make a difference
• An entrepreneurial culture that promotes both personal and professional development