Head of Marketing Job in West Yorkshire, Yorkshire UK
Our client is an established, niche, leisure business based in West Yorkshire. Traditionally recognised for their overseas focus, they are now looking for a Head of Marketing to further develop their UK brand and marketing strategy.
The Head of Marketing will be responsible for:
- Developing and retaining both the UK and overseas brand in their established markets.
- Maintaining focus on their online strategies
- Maximizing various loyalty and retention schemes to develop online awareness.
- Using multi channel strategies to drive the brand forward especially focusing on e-mail and paid search.
- E-mail marketing, design and controlling List Management
- All direct marketing and Communications strategy
The successful candidate will be a pro-active individual, and having a strong background in direct marketing is essential. The role will have a particular focus on e-mail and paid search and a demonstrable track record in driving a web based proposition forward will be required.
Interested individuals will need to possess a creative, analytical and commercially focused nature and will display sound knowledge and judgement in the formulation and execution of strategies. A high degree of organisational skill will be required in co-ordinating activities of the various team members. In this rapidly expanding business they need to appreciate they are a brand ambassador, both externally and internally in order to deliver success.