Head of Regional Institutional Marketing (Maternity Cover) recruitment

Role: Head of Regional Institutional Marketing
Division: Global Marketing
Weekly Hours: 40hr
Contract:  Fixed-Term (Maternity Cover)

Description:
Standard Life Investments' Marketing team covers a wide range of functions including Investment Communications; Client Management; Brand; Design Production, eMarketing and Market Insight across 18 markets covering Institutional and institutional channels.

This is a senior management role which will report to the Head of Global Marketing and help act as a change agent to lead the Marketing function to champion and deliver a wide range of first-class activities to Institutional clients across International, regional markets, where Standard Life Investments currently has operations. This highly-visible role aims to establish Standard Life Investments' reputation as a premier brand through inspirational marketing activities, considered thought leadership and intelligent product positioning. The role will provide solid marketing direction and expertise globally and oversee all forms of client communications affecting the marketing and brand of Standard Life Investments. This role will encompass the following responsibilities:

Responsibilities:
• Build market presence in the global Institutional market as part of a major expansion plan. With a focus on UK, US, Asia Pacific, Canada and Europe (Ireland/Germany/Nordic/Benelux)

• Develop and deliver comprehensive annual strategic and tactical marketing plans in all markets in collaboration with the Head of Global Marketing, Sales aided by Market Insight and Asset Class Specialists:

• Oversee the development of tactical plans per market and identify synergies
• Prioritise, schedule and manage the International calendar of activities
• Manage and optimise regional Institutional marketing budget and cost expenditure
• Ensure activity alignment with budget and key performance metrics
 

• Oversee implementation of all marketing communications activities

• Manage a range of global Institutional activities e.g. proprietary events, roadshows, sponsorships, product launches, campaigns, awards submissions,
• Develop quarterly product campaigns new tools to support the salesforce
• Develop co-marketing campaigns with selected Consultants and clients
• Work with Product investment teams to identify / bring new solutions to market
• Use Institutional market intelligence to develop competitive advantage
• Provide clear measurement against KPIs, reported monthly
 • Management oversight of 3 Marketing Professionals within the Institutional Team

• Raise the bar with the articulation and definition of the investment message as well as the accuracy and quality of all Institutional materials produced and distributed
 • Provision of a solid set of quarterly client favourability data to drive decision-making

• Provision of monthly Marketing Reports for activities completed / in progress to Dept Head and Regional Sales teams

• Proactively build a client-centric culture within the team to always put clients first and adhere to the principles of Treating Customers Fairly

• Actively generate Institutional PR messages to take to market. Liaise closely with PR team to supply and drive thoughts, ideas, themes and messaging consistently across the markets

• Grow the business and market share in each market and report on key trends in each

• Actively take the business to another stage of professionalization through superb client service and an excellent client experience in the Institutional space

• Work closely with Market Insight to analyse and drive understanding of market dynamics, client preferences and buying behaviours/ attitudes to drive strategy and shape activity

• Work closely with Brand to ensure maximum category standout and growth in awareness; also work with Digital to provide excellent online solutions and tools for clients

• Work closely with Investment Marketing to ensure literature requirements are fulfilled on time and are relevant for channel with the right tone of voice; oversee quality of materials

• Manage, motivate and retain team to deliver beyond expectations and think global

• Establish first-class partnerships with Sales, SICAV, Product and cross-leverage activities. Also partner with Standard Life Corporate where joint relationships are essential – e.g. Ireland, Canada and Germany

• Identify a series of process improvements and revenue-generative ideas to deliver excellent marketing practices and skills across all regions and within country

• Actively take the Department to the next level of performance and best practice.

Key Attributes for the Role

• Direct and substantial experience of managing global Institutional markets
• Clear understanding of the mindset of a sales person and the client psyche
• Solid grasp of all aspects of the marketing mix with a commercial orientation
• Proactive, energetic, enthusiastic and client-focused individual who can motivate
• International, results-focused and motivated self-starter with excellent interpersonal skills
• If internal, respected by Sales Teams across the firm
• Can represent the DNA of Marketing with Clients
• Articulate and engaging with a solid grasp of the product range

Key Skills:

• Significant years international experience in Institutional Marketing across asset management
• A clearly proven track record of UK Institutional marketing achievement
• Experience in both B2C and B2B marketing environments.
• Deep understanding in Institutional campaign management and communications
• Solid grounding in investment marketing and understanding of product offering.
• Ability to drive a range of marketing initiatives in a department undergoing change and growth
• Operated successfully in a complex, fluid and matrixed environment
• Degree plus possibly MBA.

Key Deliverables:

• First-class Annual Strategic / Tactical Plans by Market - accepted and driven by sales
• Monthly Marketing Activity reports for activities completed and in progress
• Institutional communications / media plans and tools provision
• Completion / scheduling / provision of a relevant and timely suite of literature
• Comprehensive campaign plans per product and ROI analysis
• Provision of Quarterly Client Newsletters
• Annual Media plans and Quarterly Metrics dashboard
• Client Communications plans for salesteams• Set of relevant and timely leave behinds for Salesteams.
•  Monthly Contribution to: What's Coming up Global communications