Industry Marketing Manager


Business Segment
Capital - Retail Finance

About Us
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GE Capital’s Retail Finance business is among the country’s most successful retail lenders, with more than 75 years of experience in consumer financing. The business, which originates loans as a unit of GE Capital Retail Bank, provides credit card programs to retailers and consumers in the United States and Canada. We build better businesses through customized private label and bankcard credit programs to national and regional retailers in the U.S., as well as private label credit card programs, promotional and installment lending, bankcards and financial services for consumers through dealers; national, regional and independent retailers; contractors; manufacturers; healthcare practices; and service providers across nearly 20 industries.

At GE Capital Retail Finance, we are committed to being an employer of choice, offering competitive rewards, compensation and benefits. When you join our team, you become part of a stimulating work environment with vast opportunities to sharpen your skills and embrace new leadership challenges. GE provides tools to enable you to build your development and chart your own career path. As a member of the GE Capital Retail Finance team, you'll join over 8,000 colleagues who are passionate about their work!

Role Summary/Purpose

Essential Responsibilities

  • Responsible for strategic planning and tactical execution of marketing programs within Power Sports and Outdoor Power Equipment markets.
  • Execute dealer activation, penetration and retention through the development and implementation of innovative business-to-business and consumer marketing campaigns - as well as the selective deployment of existing marketing tools in various sales and direct to dealer channels.
  • Work with Industry General Manager to develop strategic marketing plans that meet the needs of senior leadership, client development, affiliate GE businesses and clients.
  • Optimize dealer communications utilizing multiple channels including: newsletters, e-communications, web, blast faxes, direct mail, trade shows, field sales and telesales/service.
  • Gather, report, and interpret competitive intelligence for the market segment
  • Conduct program post mortems with cross-functional teams to ensure that post implementation results are identified and leveraged to improve future efforts.
  • Responsible for marketing budget and controlling project specific spending.
  • Assist in the development, implementation, and monitoring of dynamic annual growth plans.
  • Manage the promotion of two distinct products in the market place.
  • Secure installment and revolving PLCC
  • Lead our promotion efforts with Distributor sales channels
  • Interface with and help manage nine client relationships

    Qualifications/Requirements
    YOU MUST BE ABLE TO SATISFY THE REQUIREMENTS OF SECTION 19 OF THE FEDERAL DEPOSIT INSURANCE ACT

  • Bachelor’s Degree
  • 5 years of B2B/B2C marketing and/or financial services experience.
  • Experience with various marketing tools, methodologies, and metrics including marketing communications, consumer analytics and segmentation.
  • Experience creating customer value propositions.
  • Proficient in Microsoft PowerPoint, Word, and Excel, and Outlook tools.Eligibility Requirements
  • All applications for employment must be submitted through either www.gecareers.com (external) or the Career Opportunity System (COS-Internal) to be considered
  • You must be 18 years or older
  • You must be willing to take a drug test as part of the selection process
  • You must be willing to submit to a background investigation as part of the selection process
  • You must have unrestricted authorization to work in the United States

    Desired Characteristics

  • MBA degree
  • Ability to confidently interact with senior management
  • Experience working with field sales force
  • Independent - innovative - accountable - good team player.
  • Ability to handle multiple tasks/issues simultaneously while paying close attention to details.
  • Thrives in a fast paced environment