Integrated Marketing Campaign Director recruitment
Relocation assistance may be provided for the right candidate.
Duties and Responsibilities:
- Develop and implement marketing strategies and programs while driving segmentation efforts for the advisor base and increase advisor loyalty
- Work with sales and marketing to identify advisor targets and launch and measure the success of integrated sales and marketing campaigns to determine best practices for the firm
- Work with the digital team to use the Internet to extend reach and generate leads
- Manage product launches and positioning for assigned asset classes within the channel
- Work with product teams to create marketing collateral and plans to drive retention
- Coordinate with the marketing team on the creation of initiatives and manage one direct report in completing departmental projects
Background Requirements:
- 5 – 7 years of marketing management experience within the financial services industry
- B2B marketing experience, including direct contact with the sales force and in-depth knowledge of various sales processes and procedures
- Prior experience managing and coordinating large B2B campaigns and reporting results
- Excellent verbal and written communication skills with strong presentation abilities
- Ability to work on multiple projects while adhering to strict deadlines and producing quality work
- Prior supervisory experience (directly or indirectly) including setting objectives, metrics, and developmental goals
- Strong knowledge of digital mediums, including collateral design and production processes
- In-depth knowledge of how products are priced, packaged, and positioned across varying channels in the financial services marketplace
- BA/BS required
- Series 7 or the ability to obtain within three months of hire
- Ability to travel up to 25% if needed.
Keywords: Marketing Director, Channel Marketing, Advisor Solutions, B2B Marketing, Financial Advisor, Marketing Programs, Marketing Campaigns, Product Launches, Integrated Sales, Integrated Campaigns, Marketing Distribution, Channel Expert, Denver, Colorado, CO
July 3, 2012
• Tags: Asset Management careers in the USA, Integrated Marketing Campaign Director recruitment • Posted in: Financial