Integrated Marketing Director Job Job in New York, New York US
Integrated Marketing Director Job
- Lead integrated marketing initiatives (development, sell-in, execution and related) in collaboration with sales directors, VP and SVP. - Develop saleable marketing programs and customer relationships benefiting American Express Publishing and Time Inc. ? advertising revenue, fees or value exchange. - Manage one Integrated Manager and one Integrated Coordinator (including: development, career path, and day-to-day priorities) - Create ?big idea? programs that leverage assets: magazines, online, television, DM, events, research, etc. - Oversee and develop program budgets, including: collaboration with finance team and sales directors to maximize profitability and manage costs. - Develop and manage partnerships (internal and external) that add to our arsenal of offerings. - Confidently articulate AEP assets and audience benefits ? through syndicated research, database, etc. - Communicate concepts in concise, dynamic manner through ?best-in-breed? writing and presentations tools. - Oversee and direct implementation of sold programs by team managers, team program coordinator and/or staffs at individual titles or TI CSM: by working with necessary departments/divisions, including: Amex database, creative services, production, facilities, vendors, etc. - Provide back up support to Executive Director as needed. American Express is an equal opportunity employer. - In-depth experience in media marketing or account development (5 to 10 years) - Outstanding communications skills, especially written. - Creative, strategic thinking, resourceful, proactive style. - Strong, self-motivated multi-tasker and team player. - Experience with syndicated research, industry metrics and multimedia. - Highly responsive, inquisitive marketer with drive to find the best solutions. - Proven ability to lead projects and direct various teams necessary for project execution.