Interactive Account Executive Job in Mahwah, New Jersey US
Job Description
Position Description: Interactive Account Executive, Northern NJ
Reports To: General Manager
Position Level: Sales Executive
Summary: The Interactive Account Executive (IAE) is
responsible for driving digital revenue and achieving monthly revenue budgets.
Specific Responsibilities: The IAE is responsible for prospecting, presenting, closing and maintaining a growing list of advertising clients. To achieve this, the IAE will:
· Consistently prospect for new advertisers and research new
client categories
· Establish and maintain excellent, mutually beneficial
working relationships with local advertisers
· Package, present and sell Interactive products to clients on
an ongoing basis.
·
Serve as a front-line marketing consultant to advertisers, including interviewing to determine interactive marketing needs and aligning those needs optimally with Interactive products and services.
·
Be knowledgeable, in the sense of capabilities and limitations, about all aspects of online marketing and sales, including display advertising, video, sponsorships, verticals, SEO, SEM, reputation management, email and mobile marketing.
·
Provide excellent customer service to clients, including high availability and responsiveness to inquiries and support requests.
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Consistently achieve high activity levels in new business development.
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Work cooperatively with other sellers to ensure as many advertisers as possible are being called on.
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Work precisely and cooperatively with local and corporate interactive operations staff and business staff to ensure timely, accurate sales order entry; insertion order entry; campaign creative production; campaign monitoring and optimization; and billing reconciliation.
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Report routinely to the General Manager all pertinent market intelligence, as well as account and pipeline status reports.
·
When requested, assist in building and deploying sales-related products for the market.
Position Requirements: The Interactive Account Executive should have the following, or comparable, skills, abilities and experience:
· A bachelor’s degree in a related field.
· Minimum 5 year sales, business development or related experience,
preferably in interactive and/or media services. Past experience selling a B2B publication is a huge plus.
· A broad working knowledge of the fundamentals and emerging trends of
interactive media sales, advertising, and marketing solutions for both the B2B and B2C
businesses.
· Excellent verbal, written and visual communications skills; presentation
skills; and interpersonal communications skills.
· A self-starter with a passion for the close and a deft touch at
maintaining mutually beneficial customer relationships.