Interactive and Social Media Manager Job in Cleveland, Ohio Us
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Interactive and Social Media Manager - Cleveland, OH
About Key:
Cleveland-based KeyCorp is one of the nation's largest bank-based financial services companies, with assets of approximately $97 billion. Key companies provide investment management, retail and commercial banking, consumer finance, and investment banking products and services to individuals and companies throughout the United States and, for certain businesses, internationally. The company's businesses deliver their products and services through branches and offices; a network of 1,439 ATMs; telephone banking centers 1-800-KEY2YOU® (1-800-539-2968); and a website, Key.com®, that provides account access and financial products 24 hours a day.
About the Job
The Interactive Social Media Manager leads the creative development and implementation of interactive marketing and social media efforts for KeyBank. He/she is responsible for designing impactful online, mobile, and social media content and strategies in support of segment and line of business goals. In addition to directly creating and executing interactive marketing and social media programs, the Interactive Social Media Manager will supervise a UI design and video production team, providing guidance and assistance on specific projects, as well as overall career development.
Essential Job Functions
- New content management for key.com: Partner with Marketing Implementation and Key.com Project Managers to develop new copy/creative and upload into established templates via Key's enterprise Content Management System.
- Social media operations management: Manage social media operations for KeyBank including listening and posting vendors, reporting and analytics, and strategy development of social media programs for owned sites including key.com, Facebook, Twitter and YouTube.
- Digital design and management of creative staff : Manage a team of Video Production and User Interface Designers utilizing Adobe CS5, Flash, HTML for email template development, banner ads, landing pages, video, interactive demos and tools . Partner closely with Creative Director to ensure brand standards and content are integrated across touchpoints.
Required Qualifications
- Bachelor's degree in marketing, advertising, website management, interactive design or related field.
- Minimum 5 years experience designing for the digital space including expert level knowledge of CS5, strong Flash design experience, CSS and HTML
- Experience in executing social media strategies across Facebook, YouTube, Twitter, LinkedIn and/or mobile platforms
- Knowledge of social media vendors such as Radian6, Hootsuite
- Experience managing creative teams
- Experienced using technology for project management and efficiencies, e.g. Excel, Word, digital asset management systems, marketing resource management systems.
- Financial category experience helpful but not required
COMPETENCIES/SKILLS :
- Establishing plans/projects: Accurately scopes out length and difficulty of projects; sets objectives and goals; breaks down work into the process steps; develops schedules and task/people assignments; anticipates and adjusts for problems and roadblocks; measures performance against goals; evaluates results.
- Organization/Interpersonal savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even big-tension situations comfortably.
- Process management: Can see opportunities for simplification and synergies where others can't; knows what to measure and how to measure it; good at organizing people and work into an efficient flowing process.
- Clear communicator and writer: Is able to write clearly and succinctly in a variety of communication settings and styles; can get messages across that have the desired effect.
- Exceptional presentation skills: Is effective at conveying concepts and ideas through clear effective verbal communications.
- Demonstrated collaborative skills: and ability to challenge when needed.
- Listening: Practices attentive and active listening; has the patience to hear people out; can accurately restate the opinions of others even when he/she disagrees.
- Action oriented: Enjoys working hard; is action oriented and full of energy for the things he/she sees as challenging; not fearful of acting with a minimum of planning.
- Creative and inquisitive: Understands the creative process and working on creative teams; knows what is happening in their segment from a competitive creative perspective.
Life at Key is exciting, challenging, and rewarding. Just as we help our customers reach their financial goals, we're committed to helping you achieve your personal and professional goals. We offer competitive compensation and comprehensive benefits that will help you fulfill a healthy work/life balance.
For more information about KeyBank and to complete an online application and submit your resume, go to www.key.com/careers and search "Interactive and Social Media Manager" and locate job id # 99986646.
KeyCorp is an equal opportunity employer M/F/D/V. We're proud to be one of the Best Places to Work for LGBT Equality for 2011.