Investment Marketing Director recruitment
The role
- Oversee and develop product marketing material for channel marketing sales teams across Greater China.
- Initiate, create and implement client acquisition and retention tools in the form of ad-hoc product analysis, sales ideas and fund positioning stories.
- Provide guidance and insights for marketing deliverables, such as fund launch material, campaigns, marketing literature, presentations and events, and ensure that the investment content is accurate and appropriate.
- Ensure efficient and optimized processes and schedule are established and maintained for the delivery of marketing communications output across channels, including the management of any vendors.
- Maintain a close working relationship with product specialist groups (London, Tokyo Hong Kong) on all funds marketing-related initiatives.
- Collaborate with the Head of Marketing and the Corporate Communications teams supporting the HK TW businesses in the development of effective messaging angles for PR communications purpose with an aim to raise local market awareness on select products.
- Educate and guide marketing and sales teams on the key investment communications.
- Support investor education requirements with client groups across the channels.
Experience required:
Minimum 8 years of experience in investment/financial services, preferably with an intermediary distributor (bank, brokerage, insurance) or asset management company's sales or marketing group.
- Must have expert knowledge in mutual funds, how asset management firms operate and enthusiasm for investment products and markets.
- Well developed analytical ability, and able to analyze funds to determine points of competitor difference and key positioning messages.
- Proven track record of investment writing skills and supervision of investment content producers.
- Excellent oral and written communication skills in English and Mandarin/Putonghua.
Profile Search Selection is acting as an Employment Agency in relation to this vacancy.
May 12, 2012
• Tags: Asset Management careers in the Hong Kong SAR, Investment Marketing Director recruitment • Posted in: Financial