Invitation to Apply Direct Mail Acquisitions Director Job in Long Island City, New York US
Reference Code: 12009472
Location: Long Island City, NY, USA
Education Level: Bachelor's Degree
Description
· Accountable for the Invitation to Apply strategy, including achieving account goal within acceptable performance metrics with acceptable performance metrics (AAA's, ROI, ROTA, CPA, etc.) and managing to the vision of building a diversified portfolio critical to a thriving card business.
- Evaluate program performance to drive future strategies, optimize existing channel performance and identify opportunities for improved efficiency, effectiveness and customer experience.
- Collaborate with cross-functional teams as well as external vendors to expand marketing capabilities through new technology or process, driving growth and building competitive advantage.
- Interface with Finance/CFO, Segment/Product owners, GCMIO (Global Consumer Marketing and Internet Office), Decision Management, Risk, Legal, Business Practices, CCE to ensure all objectives are met, with a view towards "Digital First".
- Partner with Decision Management and Risk to drive universe, targeting, offer, approval rates and go-to-market strategy for Cobrand acquisition programs.
- Ensure consistent and relevant value proposition message articulation, based on Customer needs and behaviors, are threaded throughout the "Sales Funnel" (ATL through BTL) for all Cobrand programs.
- Responsible for attracting talent, coaching, developing and retaining a high-performance team.
- Assess customer sentiment, market trends, economic and risk trends, and competitive landscape to develop and deliver an optimal business strategy that meets financial targets while improving the customer experience as measured by NPS.
August 9, 2007
• Tags: Invitation to Apply Direct Mail Acquisitions Director Job in Long Island City, New York Us • Posted in: General