Manager
National Grid is looking for a Manger of Internet Experience who will lead the development and implementation of our internet experience in order to position National Grid as a leader in energy management and drive business results through the effective and creative use of all available social on-line marketing and communications channels and tools. In this role you will be responsible for developing high level strategies and plans for the use and exploitation of all available social on-line channels and tools, in conjunction with internal and external business partners, which drive profitable business results and align with and support the overall US brand strategy. Other responsibilities include the following but are not limited to:
· Translate business objectives into clearly defined integrated social on-line communication plans, managing costs effectively and timelines in order to support jurisdictional and regulatory objectives.
· Manage operational process activities for the delivery of social on-line customer communications in order to achieve high productivity, low costs and efficient work practices and to ensure compliance with National Grid’s policies and procedures.
· Work with business units, within Marketing and the wider National Grid organization, to translate objectives into well defined social on-line requirements with clear business cases in order to support change and innovation within National Grid.
· Lead, motive and develop a professional team of staff, prioritize work and allocate resources in order to ensure results of National Grid’s on-line communications are delivered in line with expectations and US brand, marketing and regulatory communications objectives.
· Monitor the external marketplace to keep up to date with best practice and emerging trends in the delivery of social on-line communications, and apply knowledge to put in place improvements in National Grid’s use of social on-line channels and tools to support effective communications.
· Determine and direct appropriate agencies in developing actionable creative social on-line communications that conform to US Brand guidelines and drive business results.
· Define key performance indicators and metrics to track and improve social on-line communication effectiveness.
· Initiate appropriate customer research in the development of social on-line communications that get customers attention and optimize communications based on customer needs, attitudes and preferences
Qualifications:
· Degree level qualification, preferably in Marketing/Communications, and/or a professional qualification in Marketing/Communications. MBA preferred.
· Experience of working in social web marketing for 5-7+ years, with social on-line communications channels and tools to support the delivery of effective customer communications.
· Experience of managing external suppliers and agencies.