Manager, Client Marketing Job in Nashville, Tennessee US
Manager, Client Marketing
The Manager of Client Marketing will serve as a marketing and strategy professional within Asurion's Client Marketing organization. As part of a broader team, this individual will be charged with identifying, developing and/or supporting projects that drive extension, growth and profitability within Asurion's core mobility-products protection business. He or she will partner closely with assigned carrier-specific Client Services teams to analyze current performance and trends, identify emerging opportunities, and develop appropriate growth strategies/tactics then design, implement and measure related initiatives. ESSENTIAL DUTIES AND RESPONSIBILITIES: Support strategic account planning, initiative sizing, prioritization and tracking Plan, develop, implement and measure strategic and tactical marketing tools and campaigns Develop client messaging strategies, value propositions and marketing materials for use by sales teams Develop and manage account marketing spend against yearly budget Partner with Client Services teams to optimize the performance of Asurion field marketing activities Identify and evaluate new sub growth opportunities such as expansion into new channels, product enhancements, channel incentives, alternate messaging strategies and other sales/marketing tactics Develop as a thought leader, advisor and problem solver in evaluating performance trends and recommending action plans to improve results.