Manager, Integrated Marketing Job in Campbell, California US
Manager, Integrated Marketing
Primary Job Responsibilities Manager, Vertical Integrated Marketing eBay?s Manager of Vertical Integrated Marketing will be responsible for developing marketing strategies and executing priority integrated programs across our Emerging Verticals business portfolio, which includes key categories such as Toys, Sporting Goods, Media and Collectibles. This role will drive an integrated partnership across the Emerging Verticals business unit and the full range of eBay?s marketing channels, including Email Marketing, Onsite Marketing, Internet Marketing, PR, Social and Mobile. It includes end-to-end campaign exposure from strategy development to campaign planning and execution to performance evaluation. RESPONSIBILITIES: Develop annual and quarterly vertical marketing plans, inclusive of marketing objectives, target customer insight, key messages, marketing mix and detailed campaign strategies. Partner with Market Research and Analytics to develop target segment profiles and identify research needs. Partner with eBay?s Vertical and Marketing Channel teams to develop detailed campaign plans. Manage marketing budget for all Emerging Verticals marketing activities. Track progress across all cross-functional team members to ensure on-time delivery of campaign elements. Lead campaign post-mortem analysis to evaluate results and changes for future campaigns, ensuring coordination and communication of insights across cross-functional teams.