Manager, Marketing Job in Chicago 60611, Illinois US
Email Marketing Manager
The Email Marketing Manager is a critical role for the Fastweb business and spearheads the strategy and development of email marketing initiatives for Fastweb.com. The Email Marketing Manager will be responsible for the planning, project management, setup, deployment, analysis and optimization of Fastweb email marketing campaigns. Additionally, the Email Marketing Manager will assist with the planning of various A/B split tests as well as campaign reporting related to email campaigns. Must leverage analytic skills, keen understand of email marketing and operational processes, and end-to-end program management.
Essential functions:
* Deliver strong marketing performance through development and implementation of well-designed email programs
· Understand core business strategies and translate into actionable email marketing initiatives.
· Quantify and qualify impact of marketing efforts by forecasting performance, measuring marketing efforts, and providing recommendations based on data.
· Setup emails in Campaign Management system, including input of HTML code, uploading of graphics, setup of trackable URLs, etc.
· Deploy and evaluate test emails to a variety of email providers to ensure quality
· Optimize email graphics as needed for optimal user experience
· Define and maintain email standards including opt-in/out processes, email size, HTML format, etc.
· Monitor and provide basic campaign success metrics to internal clients.
· Assist in overall management of marketing programs: create project plans, ensure milestones are met and communicate project status to team
· Work with internal customers to schedule all communications, and manage a communications calendar so messaging is timely and no user or customer is over
communicated with.
· BA or BS required· 3-5 years experience creating, implementing and deploying relationship/direct marketing programs, with a significant focus on email
marketing preferred
· Experience with some form of email campaign management system required
· Solid HTML skills required
· Basic graphical tools (i.e. Photoshop, Gimp etc.) skills preferred
· Database querying skills preferred
· Experience with data analytical tool is a plus
· Strong knowledge of the Internet
· Excellent communication and presentation skills