Manager of Email Marketing Job in Branford 06405, Connecticut Us
Brady Corporation OverviewBrady Corporation is an international manufacturer and marketer of complete solutions that identify and protect premises, products and people. Its products include high-performance labels and signs, safety devices, printing systems and software, and precision die-cut materials. Founded in 1914, the company has more than 1,000,000 customers in electronics, telecommunications, manufacturing, electrical, construction, education, medical and a variety of other industries. Brady is headquartered in Milwaukee and employs approximately 6,600 people at operations in the Americas, Europe and Asia/Pacific. Brady's fiscal 2010 sales were approximately $1.2billion. Brady stock trades on the New York Stock Exchange under the symbol BRC.
Direct Marketing OverviewBrady Corporation’s Direct Marketing Division, which includes businesses such as Seton, Emedco, Clement Communications, Personnel Concepts and others. For over 60 years both Seton Emedco have been the leading manufacturers and marketers of signs and identification products for the workplace. Our lines of custom products are designed to provide safe and secure solutions for businesses across several industries. With over 225,000 products available, including signs, labels, lockout devices, traffic control products, Seton Emedco offers business customers trustworthy solutions with safety and security. Clement Communications was established in 1919 and creates and markets innovative safety and communications products and services, helping to reduce risk, lower costs, promote core values and increase productivity and morale.Established in 1989, Personnel Concepts has spent over two decades developing new ways to help employers comply with the latest labor laws and safety regulations.
We are an Equal Opportunity/Affirmative Action Employer
Position Summary:
The email marketing manager will establish campaigns that drive engagement and generate revenue across multiple brand websites. This person will be a talented professional who combines strategic vision with demonstrated email marketing success. This position requires expert knowledge of email development best practices for optimal delivery and performance across all major email clients, devices, and domains. This person will be instrumental in helping the organization reach subscriber growth and conversion goals by utilizing their experience with creating subscriber acquisition programs, customer segmentation, third-party email tools, best practices, and A/B testing. This role requires a mixture of creativity and intelligent ongoing analyses. As a member of the eBusiness team, s/he will also be driving landing page design and testing, as well as contributing more broadly to consumer acquisition and retention efforts.
Essential Duties and Responsibilities:
- Collaborate with marketing and eCommerce leaders to create and define email strategy while prioritizing engagement and targeted one to one messaging through relevancy
- Leverage email marketing tools to develop transactional, promotional, and informational content strategies that maximize customer retention, win-back, cross-sell and up-sell programs
- Create, test, analyze, and deploy email campaigns and refine strategies based upon market changes, test results and findings
- Drive and optimize key traffic and revenue metrics including CTR, open rates, incremental revenue, etc.
- Maintain and ensure high levels of data hygiene and integrity with a focus on list growth
- Provide the company with tactical recommendations on a variety of topics including creative, deliverability, data hygiene, privacy, segmentation, etc.
- Develop comprehensive campaign pathing strategies while focusing on lifecycle messaging
- Ensure campaigns are appealing, clear, and reflect a multi-channel approach
- QA and approve outbound email and campaign landing pages
- Perform detailed email analysis including results and key insights that can be applied to future messages
- Ongoing competitive review
- Drive process improvements to maximize efficiency, accuracy, and consistency in delivery of email marketing campaigns
Required Skills, Knowledge and Abilities:
- Minimum 5 years online marketing experience with at least 3 years demonstrated success in email marketing from concept to completion
- Results-driven with exceptional detail and knowledge around metrics, testing, and analysis
- Self-starter with the ability to thrive under pressure in a fast paced, changing environment
- Prior campaign management as well as experience with email service providers
- Strong project management, interpersonal, communication and leadership skills with the ability to work under deadlines
- Must posses a solid understanding of direct marketing, analysis and reporting
- Knowledge of Social Media platforms and how to use them in an integrated marketing environment
- Proficiency in Excel, Word, Power Point; experience with Google Analytics, and Website Optimizer a plus
- Subject matter expertise and proven track record of growing lists and converting subscribers into active buyers
- Must be a strategic thinker with strong problem solving skills and the ability to work well in a team environment
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