Manager, Social Media and Community / MKTG803 Job in Stamford 06901, Connecticut US
Position Description:
Harman is the worldwide leader in the manufacture of high-quality, high-fidelity audio and electronic products for automotive, consumer and professional use. It is the parent company behind an array of legendary brands that includes Harman Kardon®, JBL®, Mark Levinson® and Infinity®.The Company has developed, both internally and through a series of acquisitions, a range of product offerings. It operates in three segments: Automotive, Consumer and Professional. The Automotive segment designs, manufactures and markets audio, electronic and infotainment systems for vehicle applications primarily to be installed as original equipment by automotive manufacturers. The Consumer segment designs, manufactures and markets audio, video and electronic systems for home, mobile and multimedia applications. The Professional segment designs, manufactures and markets loudspeakers and electronic systems used by audio professionals in concert halls, stadiums, airports, houses of worship and theme attractions. For more than 50 years, our legendary brands have taken a leading role in the creation and innovation of progressive technologies, from the world's first car radio in 1948 to today's most revolutionary infotainment systems.
Summary:
The Social Media Community Manager is responsible for developing and enabling the success of social media activity and online community management for HARMAN brands globally. The Social Media Manager will deliver results through compelling fan engagement within social listening platforms and across key online communities, management of social networks, and creation of social programs that maximize the reach of the HARMAN brands to passionate audio and music fans everywhere. You will be the voice for multiple brands within HARMAN, in both external social media channels and the internal social media community. This subject matter expert will work closely with marketing and external agencies on strategy, analytics and execution for all social initiatives, ensuring campaigns are on strategy, on budget, and effectively executed. The Social Media Community Manager communicates cross-functionally to coordinate the many processes necessary to develop, implement, execute and manage an effective social media strategy. The Social Media Manager will conduct day-to-day management of Facebook, Google+, YouTube, Twitter, and online review channels to grow, engage, and support the consumer to deliver a positive brand experience.
Essential Responsibilities:
• Actively interface with social sphere to serve as the liaison between the social media world and digital marketing / eCommerce team, marketing department, and external agencies; playing an active role in briefings, reviews, project and campaign executions.
• Advance the HARMAN's strategic point of view on social media technologies and techniques, the impact on consumer behaviors, and serve as a the subject matter expert and champion for online communities within the organization.
• Deep understanding of business, marketing, and campaign objectives with a strong ability to translate those into meaningful and positive social experiences across Facebook, Twitter, Google+, and other platforms that result in increase traffic, sale conversion, and consumer awareness.
• Execute all aspects of community management for JBL, Harman Kardon, AKG, Infinity, and other HARMAN brands including content planning, crafting consumer response, content execution, and reporting.
• Proactively monitor social media for consumer issues, support questions and needs, and develop process and systems to quickly and effectively address them.
• Identify social measurement key performance initiatives (KPIs); track and analyze the chatter, engagement, tonality, and measure against both business and brand objectives on a monthly basis.
• Measure and analyze current social initiatives and discover ways to grow, optimize, and continue momentum while partnering with marketing and external agencies as necessary.
• Keep current with industry trends and perform frequent SWOT analyses to identify opportunities within the marketplace.
Basic Qualifications:
• 3 - 4 years of execution of a social media strategy and community experience involving multi-national and/or global consumer facing brands. Experience within an eCommerce business, or digital media agency experience a plus.
• Strong experience using social listening tools, Facebook, Twitter, YouTube, Google Analytics. Bazaarvoice a plus.
• Experience creating, managing, and implementing social media processes and reporting into daily operations for multiple brands across multiple departments and regions.
• Proven ability to develop content calendars, requirements, and copy for social media postings and digital marketing campaigns.
• Excellent written, verbal, communication and presentation skills.
• Ability to work on and manage multiple projects simultaneously while maintaining attention to detail and on time delivery.
• Passion for music, audio, interactivity, and all things digital.
• Bachelor's Degree is required, BS or BA.
• Samples of work submitted: including content calendars, social media postings, facebook campaigns and pages managed, social media reporting.
Desired Characteristics:
• Creativity and out-of-the box thinking - constantly pushing teams to challenge thinking in the social media and online community space.
• Capacity for continuous learning - constantly learning the latest online techniques to keep HARMAN at the cutting edge of the industry.
• Inspirational leadership - capable of leading global teams through inspired leadership and strong communication skills.
• Consumer intuition - strong sense of consumer wants and needs and the ability to make intuitive leaps.
• Project management skills - ability to manage complex projects and schedules necessary with online content creation efforts.
Eligibility Requirements:
• Location: Stamford, CT
• Willingness to travel 20% of the time
• Willingness to submit to a background screen and a drug test