Manager Website Marketing (LG8760) Job in Venlo 5900AA
Do you have excellent skills in Website / Onsite Marketing? Do you have experience in managing a team of 2 persons? Please apply directly at Personato.
Functieomschrijving
Purpose of position:
Supports ecommerce onsite marketing and content management of all European countries
Assures excellent execution and efficient processes. Uses all available features and technologies ensuring a good customer experience and
response rate. Maximizes value and profitability of all onsite activities.
Primairy Accountabilities:
- Provides tactical and operational guidance to regional Marketing and Merchandising regarding all onsite activities (promotional, structure/usability, hierarchies, design, content management).
- Supports all regional onsite marketing activities (promotions, cross / upsells, endeca rules for all commercial sites excl. Tech Depot) based on input from regional
ECommerce and Merchandising / Marketing. - Formulates specific web requirements for content and gives guidance to regional ecommerce and content teams on content cleansing and optimization.
- Collaborates closely with merchandising team to ensure content guidelines are translated into business processes and monitored structurally.
- Supports all onsite content and SKU content (product management via webcat) based on input from content management team and Merchandising.
- Uses all available tools and features to enhance usability and maximize sales and profitability (e.g. personalization, endeca, online events, landing pages for online marketing).
- Gives guidance to regional ecommerce to tune and tweak search functionality (endeca).
- Makes sure that good initiatives are executed in all countries.
- Works closely with EU Web Design for all online creatives (teaser, flash, landing pages etc.).
- Constantly reviews website usage together with Web Analysis and constantly optimizes promotions and usability to ensure a good customer experience and response rate and minimize costs.
- Manages profitability of all onsite marketing activities and performs reporting and controlling.
- Responsible for initiating and managing (project management) initiatives to improve onsite sales/profitability, keeping track of the results of these initiatives and adjusting when required.
- Responsible for driving change: works closely with regional e-commerce teams and regional merchandising teams to help change processes and mindset to better focus on e-commerce needs.
- Ensures defined budgets for implementation and usage of 3rd parties are not exceeded and implementation of new 3rd party tools is done within available budget.
Functie-eisen
Required Skills/ Knowledge:
- Bachelor degree Economics, Sales, Marketing, E-commerce.
- 4 - 7 years experience working in sales or business development.
- Good communication skills with proven track record in communicating across internal and external networks to develop new initiatives.
- Good working knowledge of web based services, understanding their contribution to an overall brand and service proposition, and how they fit into a large organization.
- Also what they can deliver to the customer in terms of a value set and user experience, and where loyalty and customer commitment can be improved.
- Experience in (online) merchandising and/or content management.
- Good analytical capabilities.
- Good technical understanding of tracking possibilities.
- Internet maniac.
- Workable Knowledge of MS Office Systems.
- Fluent speaking and writing in English.
- Willingness to travel and live near Venlo.
Locatie/Standplaats
Venlo
Arbeidsvoorwaarden
The client of Personato Werving en Selectie has good terms of emploment, a primairily salary based on age and experience and good secondairy conditions like 24 days + 12 ATV.
Bedrijfsinformatie
The client of Personato Werving en Selectie is a company in office supplies.
Bedrijfscultuur
The culture is dynamic, flexible, young, informal and professional.
Sollicitatieprocedure
Is dit de vacature die bij je past? Stuur dan jouw sollicitatie met CV onder vermelding van functienaam en referentienummer (wat achter de functienaam staat) naar Luuk Goumans, L.Goumans@personato.nl , 06-1941 4082.
Open sollicitaties zijn uiteraard ook welkom. Kijk voor meer informatie en vacatures op www.personato.nl.
Bezoek onze website voor meer informatie over deze vacature, of solliciteer direct online via onze website.
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