Market Research Analyst, Customer Insights Job in Lexington 02421, Massachusetts US
Market Research Analyst, Customer Insights
About Vistaprint:
Vistaprint was recently awarded:
- Boston Globe Top 100
- Boston Business Journal Best Places to Work
Vistaprint N.V. (Nasdaq:VPRT) empowers more than 11 million micro businesses and consumers annually with affordable, professional options to make an impression. With a unique business model supported by proprietary technologies, high-volume production facilities, and direct marketing expertise, Vistaprint offers a wide variety of products and services that micro businesses can use to expand their business. A global company, Vistaprint employs over 3,500 people, operates 25 localized websites globally and ships to more than 130 countries around the world. Vistaprint's broad range of products and services are easy to access online, 24 hours a day at www.vistaprint.com.
Vistaprint, the Vistaprint logo and Make an Impression are trademarks of Vistaprint N.V. or its subsidiaries. All other brand and product names appearing on this announcement may be trademarks or registered trademarks of their respective holders.
Customer Insights Analyst
Responsibilities:
- Build and maintain strong relationships with internal stakeholders and assisting them in translating business needs into research requirements
- Use knowledge of statistics and data mining to derive insights from internal and external marketing research studies
- Incorporate survey data, customer transactional history, and visitor website activity in advanced statistical models and multivariate analyses
- Develop over time into a market research project manager, overseeing large studies of critical strategic importance to the company
- Quickly respond to ad hoc analytic or research requests common in this dynamic, fast-paced, data-driven environment
Skills and qualifications:
- Hands-on experience in marketing research, including survey design and programming, analysis, and synthesis of data for stakeholders
- Ability to program in a common data mining language such as SAS or SQL
- Comfortable performing exploratory data analysis independently
- Demonstrated problem solving ability with emphasis on drawing inferences with data
- Ability to learn and quickly apply new tools and techniques
- Effectively manage projects supporting multiple internal stakeholders
- Exemplary communication and presentation skills with strong business acumen to understand corporate strategy, interact with clients and present actionable findings
- Experience with survey hosting tools such as Qualtrics or Confirmit is a plus
- Must be proficient in using Microsoft Excel to perform analyses and incorporating findings into PowerPoint presentations
Requirements:
- Bachelor's or Master's degree in Marketing Research, Psychology, Applied Mathematics, Statistics, Computer Science, Economics or other relevant field, or equivalent work experience
- 2-3 years of related work experience in a fast-paced environment, ideally in a marketing research firm or as part of an in-house market research team at a large company.
- Experience working in an e-commerce or retail experience a plus
- Expert knowledge of all Microsoft Office tools
- Foreign language skills helpful, especially Spanish, Portuguese, and/or French
Equal Employment Opportunity Employer:
Vistaprint is an Equal Employment Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, national origin, gender, age, religion, sexual orientation, veteran status or marital status. Agencies: Vistaprint does not accept unsolicited candidate referrals or resumes from third party vendors, including recruitment agencies. Only resumes received from contracted agencies/vendors will be considered. Vistaprint will not be responsible or liable for any fees or costs associated with such unsolicited submissions.
