Marketing Analyst — Meta Search Media Planner Job in Grapevine 76051, Texas US
Marketing Analyst — Meta Search Media Planner
Travelocity® is committed to being the traveler's champion -- before, during and after the trip - and is the only online travel company that guarantees not just the price, but the entire travel experience - see www.travelocity.com/guarantee for details. This customer-driven focus, backed by 24/7 live phone support, great prices and powerful shopping technology has made Travelocity the sixth largest travel agency -- booking $10.1 billion in travel worldwide in 2006. Based in Southlake, Texas, Travelocity also owns and operates Travelocity Business® for corporate travelers, lastminute.com, a leader in European online travel and ZUJI, a leader in Asia-Pacific online travel. Travelocity is owned by Sabre Holdings Corporation, a world leader in travel commerce.
This role is primarily focused on Travelocity North America Meta (Travel Search) Marketing Channel, working both cross functionally and consultatively with key business stakeholders. This is a great opportunity to use and build terrific skills in data analysis as well as digital marketing.
The Travel Search Marketing Analyst manages the day to day business relationship with Travel Search Partners such as Kayak and TripAdvisor and uses analytic expertise to provide end to end analysis, insights and reporting for placements and publishers. He/She works on improving the efficiency of all placements as well as running regular evaluation of the channel/publishers and reporting needs of their categories.
Job Responsibilities:
- Negotiates rates and placements with each publisher to maximize efficiencies based the KPI goals.
- Reconciles billing and payment through the Accounting dept.
- Maintain and deliver monthly forecast reports on spend, booking and conversion rates.
- Provides appropriate data scrubbing prior to publication in order to insure impeccable quality standards, as well as partner in the efforts to research any data anomalies that surface.
- Cultivates ad-hoc data requests from an initial concept to fully realized and actionable analysis.
- Works with Analytics Team to develop and enhance eloquent data solutions and communication vehicles which will provide value to the business.
- Indentifies and develops analytical opportunities to further overall business efficiencies and performance.
- Maintains daily/weekly/monthly reporting suite.
- Identifies potential optimization opportunities with Travel Search Partners through analysis of available analytics data.
- Works with business stakeholders to help track and analyze site tests
- Manages relationship with Travel Search Partners such as Kayak, TripAdvisor, etc…
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Minimum 2-3 years of media planning/buying experience.
- 3 years of experience working with datasets in a data management/data analysis or customer analysis environment.
- Experience with technical systems, concepts and the utilization of databases
- Experience managing multiple projects simultaneously and independently in a team environment
- Experience in identifying operational issues and recommending and implementing strategies to resolve problems.
- Experience with CPC and CPA business models.
- Experience with comparison shopping or affiliate site experience.
- Experience with web analytics tools, such as Omniture, Google Analytics
TRAVELOCITY GLOBAL
Travelocity® is committed to being the traveler's champion -- before, during and after the trip - and provides the most comprehensive and proactive guarantee in the industry (http://www.travelocity.com/guarantee). This customer-driven focus, backed by 24/7 live phone support, competitive prices and powerful shopping technology has made Travelocity one of the largest travel companies in the world. Travelocity also owns and operates: Travelocity Business® for corporate travel; igougo.com, a leading online travel community; lastminute.com, a leader in European online travel; and ZUJI, a leader in Asia-Pacific online travel. Travelocity is owned by Sabre Holdings Corporation, a world leader in travel marketing and distribution.
SABRE HOLDINGS
Sabre Holdings connects people with the world's greatest travel possibilities by retailing industry-leading travel products and providing distribution and technology solutions for the travel industry through our three companies: Travelocity Global, Sabre Travel Network and Sabre Airline Solutions. Headquartered in Southlake, Texas, Sabre Holdings has approximately 9,000 employees in more than 55 countries. Our teams around the world work together to support travelers, travel agents, corporations, government agencies and travel suppliers. Our team members are people who take initiative, are resourceful and innovative, and are passionate about what they do. In return for their hard work and dedication, Sabre Holdings provides our employees with countless learning and growth opportunities, a healthy work-life balance and a fun, yet productive, work environment.
Travelocity is an EOE