Marketing Analyst Job in Houston, Texas US
COMPANY INFORMATION
Anthony Sylvan Pools is leading the industry as one of the largest in-ground concrete pool builders in the U.S. and have been an established industry leader for over 60 years. We currently have an immediate opening for a Marketing Analyst in our Houston office.
POSITION RESPONSIBILITIES
Position responsibilities include the following:
· Research, analyze, and monitor technological and demographic factors so that market opportunities may be capitalized on, while minimizing the effects of competitive activity.
· Evaluate marketing and lead generation results in various media including internet, billboards, email, newspapers, magazines, etc.
· Evaluate market reactions to advertising programs to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
· Maintains market intelligence database to examine, analyze, and compile statistical data.
· Build, maintain and update competitor database of competitor’s information e.g., pricing, products, pools sold, etc.
· Develop and assist in conducting surveys and focus groups to analyze market demand, purchasing patterns, preferences, and the organization's image and marketing effectiveness. Summarize and evaluate information received.
· Stay abreast of current marketing-related industry literature across all relevant and related topics.
Internet Marketing responsibilities include:
· Investigate new internet, web-based or social media technology and enhancements to increase lead generation, brand awareness and improve the overall customer experience.
· Develop, actively test, and analyze keywords, titles, descriptions, and landing page URLs to maximize lead generation results.
· Analyze web analytics usage trends to improve and/or add functionality and help determine product demand requirements.
· Knowledge of SEO/SEM structure and strategy. Define Web-Analytics: site performance-general stats (i.e. visitor info, sales, etc), click stream reporting, etc. Track and evaluate ad click-thru analysis, onsite search, home page landing page features, site ads, promotions, space allocation, and traffic analysis.
REQUIRED BACKGROUND / EXPERIENCE
Qualified candidates will possess the following:
§ Degree in Marketing or Business
§ 2-4 years of Marketing experience
§ An understanding of how marketing can effectively help an organization close new business and up sell existing customers.
§ A solid grasp of current web technologies for marketing including internet branding, social networking, pay-per-click, email blasts, SEO/SEM protocols and other online ways to best penetrate markets.
§ Direct marketing experience including pay-per-click, direct mail, blast email, and writing compelling copy for sell pages.
§ Strong communication and analytical skills
RESPONSE INFORMATION
We make a splash in your career with a competitive benefits package that includes medical/dental and prescription drug coverage, company-paid life insurance, 401(k), training and much more.
Qualified candidates should email your resume and salary history to:
Houstonjobs@anthonysylvan.com
Anthony Sylvan Pools
1424 W. Sam Houston Parkway N
Suite 180
Houston Texas 77043
Visit our Web site at:
EOE